March 20, 2017

Lewis Gersh Declares Accountability the New King of Marketing Innovation

(Via LiveRamp) Following a successful #RampUp2017, our CEO Lewis Gersh discusses the importance of bringing more humanity into the digital world....

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February 28, 2017

Q&A with Lewis Gersh: PebblePost Closes $15M Series B Round

The PebblePost cofounder and CEO reflects on what a $15 million Series B round means to the company’s future — as well as the validation it provides for his vision of Programmatic Direct Mail®....

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January 17, 2017

Meet Me at the Corner of Art & Science

The U.S. Constitution is a remarkably prescient document. It’s also highly malleable. Imagine trying to run a 21st century company using a business plan drafted in 1787. But even with all the...

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September 14, 2016

PebblePost® Wins DMA's 2016 Innovation Award

PebblePost is honored to win the DMA's 2016 Innovation Award for "Omnichannel Campaign Management & Marketing Automation." We'll join an amazing lineup of winners October 16 to accept our award at...

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April 27, 2016

Back to the Future: The Digital Marketer’s Return to Direct Mail

(Via Total Retail) Believe it or not, print as a medium is making a comeback, one that’s becoming increasingly necessary for any digital marketing campaign. Don’t agree? Take a look at the recent...

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February 12, 2016

Retro-Marketing: A Return to Traditional Marketing Tools

There is nothing better than a debate amongst peers. No, this is not a post about politics. I am referring to a lively dinner that PebblePost hosted earlier this week, with some amazing Chief...

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January 12, 2016

Why You Need to Curb Your Obsession With Big Data

Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and...

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December 30, 2015

Mail As a Customer Retention Tool: Two Awesome Case Studies

Most marketers send physical mail – coupons, catalogs, and contraptions – aimed at getting new customers to take notice of a brand or offer. But study after study has shown that marketers can drive...

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December 15, 2015

Predictions about Performance Marketing in 2016

What is in store for performance marketing in 2016? Between methods to deal with ad blockers, mobile app advertising during the Super Bowl, and the steady rise of account-based marketing, some great...

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November 20, 2015

Why Mail Still Matters to Consumers

Things are made precious by their rarity. Fine art, first edition books, sports cars, and other memorabilia are valued for their uniqueness and for their impact on others. After all, isn't part of...

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