August 08, 2018

Getting to Know: Zhenan H., Senior User Experience Engineer at PebblePost

Your job description is UX/UI designer. What exactly is that? UX stands for user experience and UI for user interface. Actually, they are very different in the product design process. UX tries to not...

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August 06, 2018

Take Note: 2018 Back-to-School Insights and Trends

PebblePost surveyed back-to-school shoppers to better understand their ad expectations and preferences during retail's second biggest spending event of the year. Find out when and where they plan to...

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July 27, 2018

PebblePost Interns Offer A+ Insights for Back-to-College Shopping: Part 2

According to the National Retail Federation, back-to-school and back-to-college spending is expected to reach $82.8 Billion this year. Our very own PebblePost interns will be heading back to campus...

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July 25, 2018

PebblePost Interns Offer A+ Insights for Back-to-College Shopping: Part 1

What’s the best way to gain insight into current back-to-school trends? You ask real students! We interviewed our very own class of PebblePost interns to learn more about their shopping preferences...

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July 17, 2018

Toys R an Obvious Direct Marketing Target for Amazon This Holiday Season

Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had...

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June 20, 2018

How to Close the Deal with Programmatic Direct Mail®

One of the things we’ve learned at PebblePost is that there’s no single pathway to marketing success. There are recombinant strategies that you can bundle in order to achieve your specific goals as...

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June 13, 2018

The Benefits of “Always On” vs “Pulse” Programmatic Direct Mail® Campaigns

If you missed part one of our series on becoming a more effective digital marketer through Programmatic Direct Mail®, you can check it out here. In our last installment, we discussed acquisition and...

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June 11, 2018

CMOs Are the Most Versatile (Yet Underappreciated) C-Suite Executives

My recent experience at the Global Retail Marketing Association (GRMA) C-Suite Executive Leadership Forum was both humbling and inspiring — inspiring because I spent a lot of time with the most...

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June 06, 2018

Customer Retention or Acquisition? Programmatic Direct Mail® Works for Both

One of the biggest challenges in digital marketing is grasping its abstract nature. If you have a brick-and-mortar business, you know who your regular customers are because you meet them...

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May 30, 2018

There’s a Matrix of Misperception along the Path to Purchase

You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality. The plot turns when the main character, Neo (played...

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