April 18, 2019

Does Direct Mail or Email Deliver Greater Results for Retailers?

(Via Retail Wire) Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made...

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April 16, 2019

There's No Place Like Home

(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world. The home is where we feel most comfortable, a...

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April 10, 2019

Getting to Know: Daniel, Director of Sales at PebblePost

One of the biggest challenges of working in sales within the martech industry can be simply explaining what the product you’re selling actually does. That’s not the case with Programmatic Direct...

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April 04, 2019

At Last! A Marketing Conference with a Homey Touch

I can’t imagine a less auspicious arrival than the one I made in Austin, Texas, for the recent MediaPost Brand Insider Summit. I was fried, having come directly from the Shoptalk retail conference in...

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April 01, 2019

It’s a Brand New World with New Types of Brands

Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct...

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March 14, 2019

PebblePost® Doubles Down on Programmatic Direct Mail® Growth with New Executive Appointments

PebblePost hires two top executives: Cathy Mulrow-Peattie, General Counsel, Privacy Officer and Secretary; and Bridget Gola, SVP of Performance Measurement and Analytics NEW YORK –March 14, 2019 –...

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February 28, 2019

Saving the Planet (and Consumers’ Sanity) One Less Wasted Ad at a Time

Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer....

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February 20, 2019

Nearly 90% of Purchase Decisions and Discussions are Made at Home, According to New PebblePost Consumer Study

‘Home is at the Heart of Commerce Marketing’ Research Offers Brands Key Path to Purchase Insights, Reinforces Value of Integrated Digital and Direct Mail Marketing New York, NY - February 20, 2019 -...

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February 12, 2019

Getting to Know: Eric, Director of Product Marketing at PebblePost

What was it about the opening for Director of Product Marketing that appealed to you? I’ve always looked at marketing through more of a product lens than a branding lens. I don’t think people use...

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February 08, 2019

Dollars and Sense: Tips for Negotiating, Pitching and Working with Investors

Last month, our CEO—and Chief Stamp Licker—Lewis Gersh sat down with the How I Raised It podcast to share some helpful insights into how he successfully raised millions in capital for PebblePost....

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