May 24, 2017

How Consumers Really Feel About Ads... and What to Do About It

(Via Total Retail) Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with...

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May 17, 2017

Many Bites of the Apple: New Ways to Look at Attribution

(Via AdExchanger) If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge to sell you. Like most things in marketing, multitouch...

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May 08, 2017

Reaching the Millennial Traveler: The Marketing Channel That’s Making a Surprising Impact

(Via MarTech Series) Everyone seems obsessed with marketing to Millennials these days, and it’s certainly no easy feat to do so. Millennials not only have very different priorities than preceding...

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May 04, 2017

Get to Know a Real Digital Marketing Dynamo: Elke Wong

(Via the NativeSociety) PebblePost rockstar and VP Customer Success, Elke Wong, shares her story in this edition of the NativeSociety's "NativeAdvantage". The NativeSociety is an online platform that...

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April 28, 2017

Lynn Wunderman, Are You Grateful for Digital?

Today’s marketers have access to so much data, but are they using effectively? According to seasoned marketing professional, Lynn Wunderman, the answer is no....

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April 18, 2017

People-Based Marketing That Includes Actual People

It’s tempting to mock the trendy notion of “people-based marketing.” It sounds self-evident, like “water-based boating.” Seriously, if you’re not marketing to people, who are you marketing to?...

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March 31, 2017

Are You Grateful for Digital?

Have marketers lost their manners? Sometimes it certainly feels that way! As consumers, we are constantly being bombarded by digital ads, to the point where it can become hard to focus with all the...

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March 23, 2017

Via Forbes: Thought Leadership Spotlight With Lewis Gersh

(Via Forbes)  In this thought leadership spotlight, our CEO, Lewis Gersh, speaks to Forbes about his vision for Programmatic Direct Mail® and the proven effectiveness of tangible media. ...

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March 21, 2017

Marita Scarfi: "If I Knew Then..."

(Via Crain’s) Sometimes, in order to succeed, we first need to fail. In this edition of Crain’s “If I Knew Then…” series, our own CFO, Marita Scarfi, discusses her past mistakes — and the lessons...

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March 20, 2017

Lewis Gersh Declares Accountability the New King of Marketing Innovation

(Via LiveRamp) Following a successful #RampUp2017, our CEO Lewis Gersh discusses the importance of bringing more humanity into the digital world....

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