World of Watches Clocks in 59% Response Rate with Programmatic Direct Mail®

Via Retail TouchPoints: World of Watches wanted to influence its customers without getting lost in the noise of digital. Partnering with PebblePost, the brand leveraged Programmatic Direct Mail® to re-engage and encourage visitors to return to the site with an incentive to purchase house brands before they searched competitors. With a 59% Response Rate and 37x Return on Ad Spend, World of Watches has moved from a test of Programmatic Direct Mail® to an evergreen strategy in its marketing mix.

“PebblePost gave us both a competitive advantage at an attractive cost and another means to communicate with an audience who’s inclined to buy from direct mail as opposed to purely online,” said Russell Ackner, CMO of Swiss Watch International, parent company of World of Watches, in an interview with Retail TouchPoints. “We saw an immediate way to communicate with a tangible media that has a longer shelf life than email or ads and can change the perception of our brand and shopping experience. Best of all, it is tied to that consumer’s expressed interest in our brands.”

Read the full story on Retail TouchPoints.

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PebblePost Named to Top 100 NYC Startups

Berlin-based the Hundert releases its “powerful visual expression of the tech scene in New York” with the introduction of the 100 most exciting startups in the city.

PebblePost was named one of the most thrilling startups in the magazine across 35 industries (available for download here) alongside Casper, Bark & Co., Adore Me, Thinx and many more.

The 100 finalists were selected by an expert panel of 40 judges including Arianna Huffington (Founder, The Huffington Post), Ben Lerer (Managing Partner, Lerer Hippeau Ventures), Philippe von Borries (Co-Founder and CEO, Refinery29), Karl-Theodor zu Guttenberg (Chairman, Spitzberg Partners) and Henry Blodget (Co-Founder and CEO, Business Insider).

Read the full release via the Hundert here.

Photo credits: © Saskia Uppenkamp
Pictured from left: Tom Gibbons (Co-Founder, VP Product Experience and Design), Lewis Gersh (Co-Founder, CEO) and Rob Victor (Co-Founder, CTO)

 

PebblePost® Appoints David Bell and Lynn Wunderman to Board of Directors

NEW YORK – November 15, 2016 – PebblePost®, the inventor of Programmatic Direct Mail®, today announced that David Bell, current senior advisor to AOL and former senior advisor to Google, and Lynn Wunderman, founding president and CEO of I-Behavior, have been elected to PebblePost’s Board of Directors. Bell and Wunderman bring unparalleled expertise in media, marketing, and digital technology, working with the world’s largest brand advertisers and ad agencies.

David Bell has served as CEO of the ad industry’s largest companies: Bozell Worldwide, True North Communications, and Interpublic Group. He held various positions at Bozell Worldwide that led to his appointment as CEO, where he became a major factor in its growth to a company worth more than $600 million.

“PebblePost has created an innovative solution for digital marketers at a critical moment in advertising when consumers have become increasingly more sophisticated about and protective of their experiences across devices. They’ve provided big brand marketers and agencies a powerful way to really connect with audiences without the issues plaguing digital today like viewability, fraud, and ad blocking,” said Bell.

Mr. Bell is currently a senior advisor to AOL and was a senior advisor to Google from 2006 to 2009. He is also the chairman of gyro, named the 2016 Business-to-Business Agency of the Year by Advertising Age and the Business Marketing Association’s Global B-to-B Agency of the Year for the past three years. In addition, he holds board positions with Creative Realities, DoubleVerify, Resonate Networks, Dstillery, and Time Inc. An Advertising Hall of Fame inductee, Mr. Bell is the only advertising executive to lead all four industry associations.

Lynn Wunderman was the founding President and CEO of I-Behavior, a co-operative database company serving the targeting needs of multichannel marketers, sold to WPP in 2010. I-Behavior was first to capture SKU-level transactions, to provide attitudinal targeting, and to apply the co-op business model to internet advertising through its aCerno behavioral targeting division.

Understanding the true power behind its platform, Ms. Wunderman says that “PebblePost is disrupting the communications industry by capturing real-time data that brings a level of recency and relevance never before possible in sending messages to a consumer’s home. With my background in data-driven targeting and direct-to-consumer marketing, I’m confident our digital-to-direct mail platform will deliver unprecedented performance for marketers while enhancing the overall consumer experience — a true win for all.”

Prior to I-Behavior, Ms. Wunderman was founding partner of Wunderman, Sadh & Associates and President, Chief Operating Officer of Marketing Information Technologies, Inc. (now an Experian company); and SVP, Director of Strategic Planning and Information Management at Ogilvy & Mather Direct.

Ms. Wunderman also currently serves on the advisory boards of several early-stage media and technology companies, including: ENDAI – a digital marketing agency, METAFUSED – a decision engine for marketing intelligence, SOLETICS – a smart wearables technology company, TUO SYSTEMS – an automated online ordering platform, and WIOFFER, a 2nd-screen interactive ad platform.

“David and Lynn are tremendous additions to our esteemed Board of Directors. Their combined expertise in operations and digital platforms, and deep knowledge of retail, travel, hospitality, and automotive among many others will inform our strategic planning and growth over the next year,” said Lewis Gersh, CEO of PebblePost. “We are laser focused on enhancing efficacy and efficiency for digital marketers and look forward to David and Lynn’s leadership and actionable insights into how best to scale our vision.”

For more information about PebblePost, please visit, PebblePost.com.

About PebblePost®
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day. The company’s patent pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.

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Media Contact:
North 6th Agency, Inc. (For PebblePost)
212-334-9753
pebblepost@n6a.com

ABC News Radio’s Tech Zone talks programmatic with CEO Lewis Gersh

Tech Zone host Paul Amadeus Lane interviewed PebblePost CEO Lewis Gersh for his show airing Sunday, October 30 on ABC News KMET 1490 AM. The full interview is available on his YouTube channel here.

Paul and Lewis dig into Programmatic Direct Mail and what this innovation means for digital marketers. Also hear Lewis’ predictions for what’s ahead for digital and martech.

 

 

 

Boxed and Hershey’s Create Programmatic Catalog™ Campaign

Sweet news for Halloween fans. Boxed in partnership with Hershey’s has launched a Halloween-themed Programmatic Catalog™. Dedicated to Hershey’s products offered on Boxed.com, the catalog will also feature recipes created for those products.

“It’s truly targeted and relevant to users who have already shown interest in similar products, and they will get it in an extremely relevant and timely manner,” says Nitasha Mehta, Associate Director, Reengagement Marketing at Boxed.

Read the full story on Retail TouchPoints here.

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PebblePost® Announces First-Ever Programmatic Catalog™

Brands including Boxed, UncommonGoods and ModCloth look to Programmatic Direct Mail® inventor for game-changing marketing solutions

NEW YORK – October 12, 2016 – PebblePost, the inventor of Programmatic Direct Mail®, today announced the launch of the world’s first Programmatic Catalog™. The catalog embodies real-time online interest and intent activity transformed into dynamically rendered, personalized mail pieces, delivered into a postal hub within 12-24 hours every day. Real-time analytics track response and conversion from the Programmatic Catalog™, which enables a marketer to optimize every day’s activity for tomorrow’s in-home media.

The Programmatic Catalog® is created from real-time behavioral data (browsing, keyword search, cart abandonment, etc.) combined with page-level information (e.g., product, content) and a marketer’s campaign rules (audience tagging, A/B testing, geo targeting, etc.). Because the catalog is initiated by online activity, a return visit can be matched and provides real-time analytics on daily response and conversion data for continuous optimization. This data-driven decisioning with high-levels of automation continually enhances efficiency and efficacy of a marketer’s goals.

“Since we’ve been with PebblePost, we’ve seen a significant increase in response and conversion rates. Their platform helps us strengthen the relationships with our customers by offering a personalized experience. We’re excited to be one of the first to use a Programmatic Catalog™ as it offers an additional route to target our customers – helping us in our mission to make shopping for bulk easy, convenient and fun,” said Nitasha Mehta, Associate Director, Reengagement Marketing, Boxed.

“Creativity and individuality are core components of our brand and in many ways a Programmatic Catalog™ is an extension of those ideals. Much like our products, the new catalogs will allow us to connect with our customers through creative, tailored design, especially as we plan for the holidays,” said Brian Hashemi, Director of Marketing, UncommonGoods.

Delivered via First-Class Mail™, this brand-new mail piece brings real-time interest and intent data to the world of in-home physical media, combining content and commerce in one personalized package that consumers can hold in their hands. Each piece is laser-printed and 4×6 in size, with a minimum of eight dynamic and/or fixed pages. Customization options include the ability to add editorial content, tagged promos, and targeted merchandise images, among many others.

“As we approach the busy holiday shopping season, we’re always looking for new ways to engage with our community and help them find their unique style. The Programmatic Catalog™ is a great way to help our customers find the perfect gift for their friends and families, and festive clothing and accessories for their holiday events,” said Margaret Parra, Director of Acquisition, ModCloth.

“Keeping mail vibrant in the digital age is a key goal of the US Postal Service. We are always looking for people and companies committed to a robust advertising marketplace. The Postal Service believes in the future of direct mail, and we applaud and support innovations that make direct mail more personal, delivering the right message to the right person at the right time,” said Jim Cochrane, Chief Marketing and Sales Officer and Executive Vice President, for the United States Postal Service.

“Programmatic Direct Mail® solves several of the biggest problems in digital and direct mail. It’s fraud-free, 100% viewable, and most importantly respectful of the consumer experience as opposed to the often-disruptive nature of digital,” says Lewis Gersh, CEO of PebblePost. “The result is high brand impact that behaves like cash-flow positive response.” The announcement comes as Gersh prepares to accept an Innovation Award at The DMA’s “&Then” event in Los Angeles.

As marketers experience diminishing returns with digital advertising, Programmatic Direct Mail® offers an opportunity to leverage the data intelligence already at their disposal to engage existing customers, email subscribers and website prospects in a relevant and respectful way. Brands including Boxed, Uncommon Goods and ModCloth are among the first of PebblePost’s 100s of marketer partners to expand their campaigns to Programmatic Catalog™ in time for the busy holiday shopping season.

“PebblePost has pioneered the first new marketing channel since search and social — that’s what brands are telling us. This new level of engagement and personalization for marketers is truly differentiated and leading edge. The rocket ship is packed,” said John Elton, partner at Greycroft Partners.

On Sunday, October 16, Gersh will take the stage at the DMA “&Then” conference to receive the Innovation Award for Omnichannel Campaign Management and Marketing Automation. The PebblePost platform is being recognized as a solution for audience engagement, activation and loyalty. The Innovation Award is given to companies that further support both one-way and two-way communications with consumers and business contacts, leveraging cross-device recognition and reach across all channels including POS, email, direct mail, search, display, video, mobile, radio, TV and IoT.

For more information about PebblePost, please visit, PebblePost.com.

About PebblePost®
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day. The company’s patent pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.

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Media Contact:
North 6th Agency, Inc. (For PebblePost)
212-334-9753
pebblepost@n6a.com

 

 

 

The ABCs of Programmatic Direct Mail®

An Adotas Q&A with PebblePost CEO Lewis Gersh about Programmatic Direct Mail® is live today here.

Lewis addresses the creation of this new channel, how it fits into the marketing mix, and what problems it solves for digital marketers. Plus, learn more about his take on what’s next for digital and programmatic advertising. Spoiler alert: privacy will become more of a bugaboo for digital. Read the full Q&A here.

 

User Experience Crucial to Conversion This Holiday Season

A Q&A with PebblePost via  

“We’re officially into the fall season, and brands are now laser-focused on strategies to drive increases in customers and revenue throughout Holiday 2016. As retailers gear up their messaging and marketing tactics to both engage loyal audiences and achieve new areas of growth, relevancy and timeliness have never been more critical for driving conversions. With the digital world growing increasingly crowded, filled with competing noise from alike brands and products, tapping into customer intent when highest will continue to be a much needed edge. The always-on digital consumer is engaging with brands across a vast variety of online touch points, and so getting something to really resonate requires thinking about the right combination of marketing channels in a fresh, new way.”

PMX Agency sat down with Jacquelyn Goldberg of PebblePost, to understand marketers’ success with the platform, as well as the challenges Programmatic Direct Mail® is helping brands overcome.

Read the full Q&A here.