December 20, 2017

Mixing Media is the Smart Shift for Travel in 2018

(Via PhocusWire) There was a shift felt across the travel industry when Booking.com announced in November that they would be more than doubling their investment in television advertising. Considering...

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December 18, 2017

The 2018 Ad Tech Predictions You Didn’t Expect to See

Every new year brings new resolutions, new opportunities, and new expectations. But despite a lot of positive predictions about the future of the industry, PebblePost CEO, Lewis Gersh, warns that we...

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November 30, 2017

Our Industry's Problem Is Clear — So Is the Solution

Having recently joined my third programmatic digital marketing company, I could have experienced a “what have I got myself back into?” moment as 2017 wound down. First, the ANA Masters of Marketing...

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November 27, 2017

How I Raised $55 Million Without a Pitch Deck

According to PebblePost CEO, Lewis Gersh, you don’t need a pitch deck for a pitch meeting. It’s not the slides that make the sale. What you really need is a truly innovative idea, no laptop required....

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November 21, 2017

Guess Who's Coming to Thanksgiving Dinner

It’s officially Thanksgiving week—and whether you plan to travel near or far, cook or clean, couch surf or Turkey Trot—there’s no better time to be with your family and friends. But as we finish our...

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November 17, 2017

Programmatic Direct Mail Delivers Increased ROAS for Dermstore

(Via Total Retail) Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent...

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November 16, 2017

PebblePost® Expands Partner Ecosystem with Tealium iQ Tag Management Integration

PebblePost, the inventor of the Programmatic Direct Mail® solution, today announced another key partnership into its Programmatic Direct Mail® ecosystem. The Tealium iQ Tag Management integration...

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November 14, 2017

PebblePost® Integrates with Ensighten Tag Management to Enable Seamless Brand Activations

PebblePost, the inventor of the Programmatic Direct Mail® solution, today announced another key partnership into its Programmatic Direct Mail® ecosystem. The Ensighten integration will allow brands...

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November 09, 2017

Getting to Know: “Dr. J” Hongyan, Senior Director, Data Science at PebblePost

Your nickname is “Dr. J.” How did you get it? When I joined my first startup, a nice colleague said to me, “We can’t remember your name and it’s hard to pronounce. Can we give you a nickname?” I’m...

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November 08, 2017

PebblePost® Announces New Integration with Adobe Cloud Platform Launch to Enable Seamless Brand Activations

Integration will accelerate brand adoption and deployment  NEW YORK -- November 8, 2017 -- PebblePost, the inventor of the Programmatic Direct Mail® solution, today announced a new integration with...

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