PebblePost® continues to build out its start-up team, and we are pleased to announce that two remarkable women have joined our crew.
Elke will be handling Customer Success, following a great flow of clients that have signed up (via Jacquelyn) to work with PebblePost to bring programmatic direct mail into their marketing mix.
December 15, 2015 09:00 ET
PebblePost Hires Industry Veteran Elke Wong as Vice President of Customer Success and Jacquelyn Goldberg as Director of Sales
Proven Backgrounds Help PebblePost Meet Demand for Programmatic Direct Mail
NEW YORK, NY--(Marketwired - Dec 15, 2015) - PebblePost, the inventor of programmatic direct mail, today announced the hiring of Elke Wong as Vice President of Customer Success and Jacquelyn Goldberg as the company's first Director of Sales. Wong will apply her vast experience helping startups engage and managing customers, looking for innovative solutions to reach objectives and tightly align the company with its customers. Goldberg's expertise at linking marketer pain with ROI-driven solutions will drive strong momentum for PebblePost in the marketplace.
"We are scaling quickly, and familiarizing customers with our platform will help marketers navigate the learning curve of Programmatic Direct Mail. Jacquelyn is quickly spreading the word and signing on customers and Elke will be instrumental in assisting these customers to quickly understand the game changing value of PebblePost- to maximize the investment of their marketing dollars in this new way," said PebblePost CEO Lewis Gersh.
Wong started her career in digital marketing and advertising and quickly went from account management to product management. She cofounded IndustryBrains and was on the founding team at Madison Logic and Bombora, where she gained substantial operations and account management experience. In those roles, she worked closely with a wide range of brands and agencies. In her current role, she will interface with brands on accounts, ensuring that PebblePost's customers will get a seamless experience and positive return on investment.
"I am thrilled to join the PebblePost team," stated Wong. "Since I first stepped into the role, I knew this would be a groundbreaking technology and an opportunity to apply my skills. I am excited to be a part of the innovations we're bringing to direct mail and looking forward to being part of its growth and evolution."
The company has also brought on Jacquelyn Goldberg as the company's first Director of Sales. Goldberg joined the company after building strong relationships with brand marketers through multiple roles at Outbrain and Kyp. Says Goldberg, "I actively sought out a company that would stand out and deliver strong ROI for my customers. PebblePost fit all my criteria for where I believe the market is going, and the response has already been amazing."
PebblePost invented Programmatic Direct Mail to transform real-time online activity into personalized, dynamically rendered direct mail, every day. PebblePost's Programmatic Direct Mail platform delivers the world's first real-time tools for direct mail, including segmentation, campaign management, analytics and optimization. PebblePost combines the efficiency of intent data with the effectiveness of direct mail to achieve higher response and conversion rates for greater ROI. PebblePost is a venture-backed company based in NYC.