An Adotas Q&A with PebblePost CEO Lewis Gersh about Programmatic Direct Mail® is live today here.
Lewis addresses the creation of this new channel, how it fits into the marketing mix, and what problems it solves for digital marketers. Plus, learn more about his take on what's next for digital and programmatic advertising. Spoiler alert: privacy will become more of a bugaboo for digital. Read the full Q&A here.