Boxed and Hershey’s Create Programmatic Catalog™ Campaign

Sweet news for Halloween fans. Boxed in partnership with Hershey’s has launched a Halloween-themed Programmatic Catalog™. Dedicated to Hershey’s products offered on Boxed.com, the catalog will also feature recipes created for those products.

“It’s truly targeted and relevant to users who have already shown interest in similar products, and they will get it in an extremely relevant and timely manner,” says Nitasha Mehta, Associate Director, Reengagement Marketing at Boxed.

Read the full story on Retail TouchPoints here.

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