NEW YORK – November 15, 2016 – PebblePost®, the inventor of Programmatic Direct Mail®, today announced that David Bell, current senior advisor to AOL and former senior advisor to Google, and Lynn Wunderman, founding president and CEO of I-Behavior, have been elected to PebblePost’s Board of Directors. Bell and Wunderman bring unparalleled expertise in media, marketing, and digital technology, working with the world’s largest brand advertisers and ad agencies.
David Bell has served as CEO of the ad industry’s largest companies: Bozell Worldwide, True North Communications, and Interpublic Group. He held various positions at Bozell Worldwide that led to his appointment as CEO, where he became a major factor in its growth to a company worth more than $600 million.
“PebblePost has created an innovative solution for digital marketers at a critical moment in advertising when consumers have become increasingly more sophisticated about and protective of their experiences across devices. They’ve provided big brand marketers and agencies a powerful way to really connect with audiences without the issues plaguing digital today like viewability, fraud, and ad blocking,” said Bell.
Mr. Bell is currently a senior advisor to AOL and was a senior advisor to Google from 2006 to 2009. He is also the chairman of gyro, named the 2016 Business-to-Business Agency of the Year by Advertising Age and the Business Marketing Association’s Global B-to-B Agency of the Year for the past three years. In addition, he holds board positions with Creative Realities, DoubleVerify, Resonate Networks, Dstillery, and Time Inc. An Advertising Hall of Fame inductee, Mr. Bell is the only advertising executive to lead all four industry associations.
Lynn Wunderman was the founding President and CEO of I-Behavior, a co-operative database company serving the targeting needs of multichannel marketers, sold to WPP in 2010. I-Behavior was first to capture SKU-level transactions, to provide attitudinal targeting, and to apply the co-op business model to internet advertising through its aCerno behavioral targeting division.
Understanding the true power behind its platform, Ms. Wunderman says that “PebblePost is disrupting the communications industry by capturing real-time data that brings a level of recency and relevance never before possible in sending messages to a consumer’s home. With my background in data-driven targeting and direct-to-consumer marketing, I’m confident our digital-to-direct mail platform will deliver unprecedented performance for marketers while enhancing the overall consumer experience — a true win for all.”
Prior to I-Behavior, Ms. Wunderman was founding partner of Wunderman, Sadh & Associates and President, Chief Operating Officer of Marketing Information Technologies, Inc. (now an Experian company); and SVP, Director of Strategic Planning and Information Management at Ogilvy & Mather Direct.
Ms. Wunderman also currently serves on the advisory boards of several early-stage media and technology companies, including: ENDAI – a digital marketing agency, METAFUSED – a decision engine for marketing intelligence, SOLETICS – a smart wearables technology company, TUO SYSTEMS – an automated online ordering platform, and WIOFFER, a 2nd-screen interactive ad platform.
“David and Lynn are tremendous additions to our esteemed Board of Directors. Their combined expertise in operations and digital platforms, and deep knowledge of retail, travel, hospitality, and automotive among many others will inform our strategic planning and growth over the next year,” said Lewis Gersh, CEO of PebblePost. “We are laser focused on enhancing efficacy and efficiency for digital marketers and look forward to David and Lynn’s leadership and actionable insights into how best to scale our vision.”
For more information about PebblePost, please visit, PebblePost.com.
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that's delivered into postal hubs within 12-24 hours, every day. The company's patent pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.