May 24, 2017

How Consumers Really Feel About Ads... and What to Do About It

(Via Total Retail) Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with...

Read on.
May 17, 2017

Many Bites of the Apple: New Ways to Look at Attribution

(Via AdExchanger) If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge to sell you. Like most things in marketing, multitouch...

Read on.
May 08, 2017

Reaching the Millennial Traveler: The Marketing Channel That’s Making a Surprising Impact

(Via MarTech Series) Everyone seems obsessed with marketing to Millennials these days, and it’s certainly no easy feat to do so. Millennials not only have very different priorities than preceding...

Read on.
May 04, 2017

Get to Know a Real Digital Marketing Dynamo: Elke Wong

(Via the NativeSociety) PebblePost rockstar and VP Customer Success, Elke Wong, shares her story in this edition of the NativeSociety's "NativeAdvantage". The NativeSociety is an online platform that...

Read on.

Subscribe