(Via AdExchanger) As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts....
Read on.
August 25, 2017
August 24, 2017
By PebblePost
Tags holiday season consumers Article Programmatic Postcard Programmatic Catalog programmatic direct mail
To help marketers prepare for the 2017 holiday rush, PebblePost surveyed holiday shoppers to better understand their advertising expectations and preferences during the #1 shopping season of the...
Read on.
August 22, 2017
(Via ANA) For years many advertisers have been using the terms "millennial marketing" and "youth marketing" almost interchangeably, forgetting the fact that the oldest of the millennial demographic...
Read on.
August 21, 2017
(Via DMN) At this year's eTail East conference held in Boston's Back Bay, it was clear that data-driven retail is in the process of taking a huge leap beyond eCommerce. From all sides, the message...
Read on.
August 17, 2017
By PebblePost
Tags digital marketing mid-market brands programmatic direct mail Article customer service
By Tommy DeLuca and John Schellman — The middle often gets a bad name. (Have you ever met a kid whose goal is to be a middle-aged middle manager?) But for many brands, the middle of the market is a...
Read on.
August 16, 2017
(Via Total Retail) With the back-to-school season upon us, retailers are struggling to stand out in the digital world. It’s getting harder for brands to differentiate themselves without being...
Read on.
August 15, 2017
By PebblePost
Tags Press Release Board of Directors Chief Growth Officer General Manager pebblepost international European Market
Company also names Geoff Dodge to Chief Growth Officer and Fergus Mellon to General Manager, European Market Strategy...
Read on.
August 10, 2017
OK, budding engineers, so you’ve read my first post and made your decision on whether to go into consulting or product development. (You mean you haven’t read my first post? Well, here it is. I’ll...
Read on.
August 08, 2017
By Tommy DeLuca and John Schellman — Holiday marketing success in the 21st century requires fresh ideas. Old chestnuts won’t cut it (even if they are roasting on an open fire). Here are six steps to...
Read on.
August 04, 2017
(Via Bloomberg Markets AM) PebblePost CEO, Lewis Gersh sat down with Bloomberg's Pimm Fox and Lisa Abramowicz to discuss the rise of direct mail in a digital era. Lewis breaks down PebblePost's...
Read on.
August 03, 2017
By PebblePost
Tags Article programmatic direct mail ecommerce digital marketing holiday season Programmatic Catalog
The sun is out. The heat is rising. The drinks are cold, and the beach is calling. So, clearly it’s time to start planning for the holidays (?). With total sales expected to reach $917B this holiday...
Read on.
August 02, 2017
By guest blogger Dave Prior, Certified Scrum Trainer and Agile Consultant, LeadingAgile. “You keep using that word. I do not think it means what you think it means.” — Inigo Montoya. “Agile” has...
Read on.