Tangible Ideas for a Digital World

(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world. The home is where we feel most comfortable, a...

One of the biggest challenges of working in sales within the martech industry can be simply explaining what the product you’re selling actually does. That’s not the case with Programmatic Direct...

I can’t imagine a less auspicious arrival than the one I made in Austin, Texas, for the recent MediaPost Brand Insider Summit. I was fried, having come directly from the Shoptalk retail conference in...

Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct...