(Via Retail Wire) Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made...
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April 18, 2019
April 16, 2019
(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world. The home is where we feel most comfortable, a...
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April 10, 2019
One of the biggest challenges of working in sales within the martech industry can be simply explaining what the product you’re selling actually does. That’s not the case with Programmatic Direct...
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April 04, 2019
I can’t imagine a less auspicious arrival than the one I made in Austin, Texas, for the recent MediaPost Brand Insider Summit. I was fried, having come directly from the Shoptalk retail conference in...
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April 01, 2019
By Lewis Gersh
Tags digital marketing direct mail direct-to-consumer act-alikes digitally native vertical brands captured brands challenger brands
Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct...
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