Adam Solomon

Adam Solomon is VP Product at PebblePost. His diverse background includes stints as an aerospace engineer and patent attorney with a Master's in intellectual property law, plus 20 years in consumer media and marketing. That’s given him both an abstract and a practical perspective on Programmatic Direct Mail®.

Recent Posts

June 20, 2018

How to Close the Deal with Programmatic Direct Mail®

One of the things we’ve learned at PebblePost is that there’s no single pathway to marketing success. There are recombinant strategies that you can bundle in order to achieve your specific goals as...

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June 13, 2018

The Benefits of “Always On” vs “Pulse” Programmatic Direct Mail® Campaigns

If you missed part one of our series on becoming a more effective digital marketer through Programmatic Direct Mail®, you can check it out here. In our last installment, we discussed acquisition and...

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June 06, 2018

Customer Retention or Acquisition? Programmatic Direct Mail® Works for Both

One of the biggest challenges in digital marketing is grasping its abstract nature. If you have a brick-and-mortar business, you know who your regular customers are because you meet them...

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May 30, 2018

There’s a Matrix of Misperception along the Path to Purchase

You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality. The plot turns when the main character, Neo (played...

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October 31, 2017

Enough Tricks, Marketers: Let's Focus on Treats

As consumers, every day now feels like Halloween. We approach each transaction like an apprehensive trick-or-treater hoping that our reward for ringing the next doorbell will be a full-size chocolate...

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May 17, 2017

Many Bites of the Apple: New Ways to Look at Attribution

(Via AdExchanger) If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge to sell you. Like most things in marketing, multitouch...

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April 18, 2017

People-Based Marketing That Includes Actual People

It’s tempting to mock the trendy notion of “people-based marketing.” It sounds self-evident, like “water-based boating.” Seriously, if you’re not marketing to people, who are you marketing to?...

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January 17, 2017

Meet Me at the Corner of Art & Science

The U.S. Constitution is a remarkably prescient document. It’s also highly malleable. Imagine trying to run a 21st century company using a business plan drafted in 1787. But even with all the...

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