Celeste G.

VP Marketing, PebblePost

Recent Posts

July 14, 2017

Via Retail Wire: Can Retailers Hope to Compete This Holiday Season With Standard Digital Marketing?

(Via Retail Wire) The good news for digital marketing this holiday season? Digital ad spend has surpassed TV ad spend, topping $72 billion in 2016. The bad news? For the most part, digital...

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June 15, 2017

Step Aside, Specialist: Return Of The Marketing Generalist

(Via CMO.com) Over the past decade or so, marketing has become ultra-specialized. Everyone in every marketing department seems to be dedicated to one particular channel or task. Job titles like...

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