Devora Rogers

Devora Rogers is VP at Murphy Research and a guest blogger for PebblePost. She has studied consumer and shopper behavior for over a decade and has conducted 250k+ shopper intercepts. She developed the methodology deployed for Google's groundbreaking ZMOT research, and has worked with dozens of top-tier brands including Gatorade, Snapchat, Bose, Schwab, and Fortune Brands, among others. Her research philosophy is centered around understanding what drives decision making for shoppers and consumers. Devora is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 200,000 times.

Recent Posts

April 23, 2019

Direct Mail Shoppers are More Engaged Shoppers

-- By Devora Rogers, VP Account Management at Murphy Research -- As a researcher, I get to talk to a lot of shoppers. As a primarily quantitative researcher, I like to look for comparative trends...

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April 16, 2019

There's No Place Like Home

(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world. The home is where we feel most comfortable, a...

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