Lewis Gersh

Lewis Gersh is CEO of PebblePost. Prior to PebblePost, Lewis founded Gersh Venture Partners (later Metamorphic Ventures), one of the first and largest seed venture funds in the country, focused primarily on B2B marketing and ecommerce technologies. The fund specialized in retargeting, ecommerce and database marketing. Prior to Metamorphic, Lewis founded and ran Worldly Information Network, a database direct marketing company that published on over 40 topics and delivered upwards of 1 billion email newsletters through both O&O and network sites. Lewis has served on many corporate and nonprofit boards, and is an accomplished endurance athlete, having competed in many Ironman triathlons, ultramarathons and parenting. He has a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law.
Find me on:

Recent Posts

May 24, 2017

How Consumers Really Feel About Ads... and What to Do About It

(Via Total Retail) Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with...

Read on.
April 28, 2017

Lynn Wunderman, Are You Grateful for Digital?

Today’s marketers have access to so much data, but are they using effectively? According to seasoned marketing professional, Lynn Wunderman, the answer is no....

Read on.
February 12, 2016

Retro-Marketing: A Return to Traditional Marketing Tools

There is nothing better than a debate amongst peers. No, this is not a post about politics. I am referring to a lively dinner that PebblePost hosted earlier this week, with some amazing Chief...

Read on.
January 12, 2016

Why You Need to Curb Your Obsession With Big Data

Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and...

Read on.
December 30, 2015

Mail As a Customer Retention Tool: Two Awesome Case Studies

Most marketers send physical mail – coupons, catalogs, and contraptions – aimed at getting new customers to take notice of a brand or offer. But study after study has shown that marketers can drive...

Read on.
December 15, 2015

Predictions about Performance Marketing in 2016

What is in store for performance marketing in 2016? Between methods to deal with ad blockers, mobile app advertising during the Super Bowl, and the steady rise of account-based marketing, some great...

Read on.
November 20, 2015

Why Mail Still Matters to Consumers

Things are made precious by their rarity. Fine art, first edition books, sports cars, and other memorabilia are valued for their uniqueness and for their impact on others. After all, isn't part of...

Read on.
November 05, 2015

How Brands (Should) Use Direct Mail

(Originally posted on October 15) It never hurts to get a few big brands to help a startup navigate the product/market fit, especially for the startup’s CMO. Last week the PebblePost team had the...

Read on.
November 04, 2015

Marketers Are In A Digital Arms Race

This year, 60.7% of marketers will increase their spending on email marketing, 48.9% will increase their spending on social, and 38.3% will increase their spending on Search1. Yet response rates for...

Read on.
October 15, 2015

How Brands (Should) Use Direct Mail

It never hurts to get a few big brands to help a startup navigate the product/market fit, especially for the startup’s CMO. Last week the PebblePost team had the chance to test the story of...

Read on.

Subscribe