Lewis Gersh

Lewis Gersh is CEO of PebblePost. Prior to PebblePost, Lewis founded Gersh Venture Partners (later Metamorphic Ventures), one of the first and largest seed venture funds in the country, focused primarily on B2B marketing and ecommerce technologies. The fund specialized in retargeting, ecommerce and database marketing. Prior to Metamorphic, Lewis founded and ran Worldly Information Network, a database direct marketing company that published on over 40 topics and delivered upwards of 1 billion email newsletters through both O&O and network sites. Lewis has served on many corporate and nonprofit boards, and is an accomplished endurance athlete, having competed in many Ironman triathlons, ultramarathons and parenting. He has a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law.
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Recent Posts

April 25, 2019

Dispelling a Bad Impression with Good Research

“Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.” —2001 study in The Review of General Psychology* No kidding. At PebblePost, inventors...

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April 01, 2019

It’s a Brand New World with New Types of Brands

Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct...

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February 28, 2019

Saving the Planet (and Consumers’ Sanity) One Less Wasted Ad at a Time

Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer....

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February 07, 2019

Retargeting in the Real World, not on the Virtual Street Corner

I feel like I could start every post related to digital marketing by saying, “And another thing … .” Honestly, every time I think we’re about to turn the corner, I see the digital equivalent of a...

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January 17, 2019

Efficacy & Irony: How Digital Doesn’t Just Get it Wrong, But Perfectly Wrong

We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising. Digital is cheap. But as always, you get what you pay...

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December 19, 2018

Higher Accountability in an Omnichannel World

If there’s such a thing as nirvana for PebblePost, it would look a lot like this year’s &Then conference in Las Vegas. 80% of the conference focused on the fusion of big data to solve two key issues...

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December 05, 2018

The Best Way to Understand Omnichannel is to Work Backward

There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase...

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February 02, 2018

We’ve Got Omnichannel All Wrong

For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which...

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December 18, 2017

The 2018 Ad Tech Predictions You Didn’t Expect to See

Every new year brings new resolutions, new opportunities, and new expectations. But despite a lot of positive predictions about the future of the industry, PebblePost CEO, Lewis Gersh, warns that we...

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November 27, 2017

How I Raised $55 Million Without a Pitch Deck

According to PebblePost CEO, Lewis Gersh, you don’t need a pitch deck for a pitch meeting. It’s not the slides that make the sale. What you really need is a truly innovative idea, no laptop required....

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