“Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.” —2001 study in The Review of General Psychology* No kidding. At PebblePost, inventors...
Read on.Lewis Gersh
Recent Posts
April 25, 2019
April 01, 2019
By Lewis Gersh
Tags digital marketing direct mail direct-to-consumer act-alikes digitally native vertical brands captured brands challenger brands
Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct...
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February 28, 2019
Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer....
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February 07, 2019
By Lewis Gersh
Tags digital marketing MarTech Article Retargeting programmatic direct mail online intent
I feel like I could start every post related to digital marketing by saying, “And another thing … .” Honestly, every time I think we’re about to turn the corner, I see the digital equivalent of a...
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January 17, 2019
We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising. Digital is cheap. But as always, you get what you pay...
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December 19, 2018
By Lewis Gersh
Tags big data digital Omnichannel Article Attribution programmatic direct mail Performance
If there’s such a thing as nirvana for PebblePost, it would look a lot like this year’s &Then conference in Las Vegas. 80% of the conference focused on the fusion of big data to solve two key issues...
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December 05, 2018
By Lewis Gersh
Tags digital marketing Omnichannel Link Marketing Land regression analysis direct marketing
There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase...
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February 02, 2018
By Lewis Gersh
Tags marketing MarTech Omnichannel Link Attribution 90/90/90 rule regression analysis
For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which...
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December 18, 2017
Every new year brings new resolutions, new opportunities, and new expectations. But despite a lot of positive predictions about the future of the industry, PebblePost CEO, Lewis Gersh, warns that we...
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November 27, 2017
According to PebblePost CEO, Lewis Gersh, you don’t need a pitch deck for a pitch meeting. It’s not the slides that make the sale. What you really need is a truly innovative idea, no laptop required....
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