There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase...
Read on.Lewis Gersh
Recent Posts
December 05, 2018
February 02, 2018
By Lewis Gersh
Tags Omnichannel marketing Attribution 90/90/90 rule regression analysis Link MarTech
For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which...
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December 18, 2017
Every new year brings new resolutions, new opportunities, and new expectations. But despite a lot of positive predictions about the future of the industry, PebblePost CEO, Lewis Gersh, warns that we...
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November 27, 2017
According to PebblePost CEO, Lewis Gersh, you don’t need a pitch deck for a pitch meeting. It’s not the slides that make the sale. What you really need is a truly innovative idea, no laptop required....
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October 25, 2017
By Lewis Gersh
We all know digital has great promise, but it also presents us with limitations. According to PebblePost CEO Lewis Gersh, one of the best arguments for improving oversight and reducing waste is that...
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September 28, 2017
The holiday season is fast approaching, and this year, PebblePost CEO Lewis Gersh warns retail marketers not to put too many eggs in the digital basket. To stand out from the crowd and beat the...
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August 16, 2017
(Via Total Retail) With the back-to-school season upon us, retailers are struggling to stand out in the digital world. It’s getting harder for brands to differentiate themselves without being...
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July 25, 2017
By Lewis Gersh
Over the past few months, I’ve asked several marketing leaders if they’re grateful for digital. This time, I thought it would be interesting to get the perspective of a hands-on CMO. Ben Plomion of...
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July 14, 2017
Digital advertising is becoming more and more disrespectful. Brands need to realize that the consumer experience begins with marketing. When consumers feel harassed, they’ll start rebelling and stop...
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June 27, 2017
David Bell was elected to the Advertising Hall of Fame in 2007. With leadership and advisory roles at companies like Google, AOL and Bozell (to name a few) peppering his resume, he knows a thing or...
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