Lewis Gersh

Lewis Gersh is CEO of PebblePost. Prior to PebblePost, Lewis founded Gersh Venture Partners (later Metamorphic Ventures), one of the first and largest seed venture funds in the country, focused primarily on B2B marketing and ecommerce technologies. The fund specialized in retargeting, ecommerce and database marketing. Prior to Metamorphic, Lewis founded and ran Worldly Information Network, a database direct marketing company that published on over 40 topics and delivered upwards of 1 billion email newsletters through both O&O and network sites. Lewis has served on many corporate and nonprofit boards, and is an accomplished endurance athlete, having competed in many Ironman triathlons, ultramarathons and parenting. He has a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law.
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Recent Posts

October 25, 2017

In Digital, Lack of Oversight is a Major Blunder

We all know digital has great promise, but it also presents us with limitations. According to PebblePost CEO Lewis Gersh, one of the best arguments for improving oversight and reducing waste is that...

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September 28, 2017

Want to Win More Sales This Holiday Season? Don’t Bet the Farm on Digital

The holiday season is fast approaching, and this year, PebblePost CEO Lewis Gersh warns retail marketers not to put too many eggs in the digital basket. To stand out from the crowd and beat the...

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August 16, 2017

The Golden Rule of Back-to-School Digital Marketing: Respect the Consumer

(Via Total Retail) With the back-to-school season upon us, retailers are struggling to stand out in the digital world. It’s getting harder for brands to differentiate themselves without being...

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July 25, 2017

Are You Grateful for Digital, Ben Plomion?

Over the past few months, I’ve asked several marketing leaders if they’re grateful for digital. This time, I thought it would be interesting to get the perspective of a hands-on CMO. Ben Plomion of...

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July 14, 2017

The 7 Rules of Respectful Marketing

Digital advertising is becoming more and more disrespectful. Brands need to realize that the consumer experience begins with marketing. When consumers feel harassed, they’ll start rebelling and stop...

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June 27, 2017

David Bell, Are You Grateful for Digital?

David Bell was elected to the Advertising Hall of Fame in 2007. With leadership and advisory roles at companies like Google, AOL and Bozell (to name a few) peppering his resume, he knows a thing or...

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June 12, 2017

Why We Exist, Who We Are

This is a great moment in our company’s history. As most of you know, PebblePost recently secured $15 million in Series B funding. We’re extremely grateful for this vote of confidence from RRE...

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May 24, 2017

How Consumers Really Feel About Ads... and What to Do About It

(Via Total Retail) Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with...

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April 28, 2017

Lynn Wunderman, Are You Grateful for Digital?

Today’s marketers have access to so much data, but are they using effectively? According to seasoned marketing professional, Lynn Wunderman, the answer is no.

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February 12, 2016

Retro-Marketing: A Return to Traditional Marketing Tools

There is nothing better than a debate amongst peers. No, this is not a post about politics. I am referring to a lively dinner that PebblePost hosted earlier this week, with some amazing Chief...

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