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October 13, 2017

TechBytes with Adam Solomon, Chief Product Officer, PebblePost

(Via MarTechSeries) In July this year, programmatic direct mail platform PebblePost raised $47 million. We spoke to Adam Solomon, Chief Product Officer at PebblePost, to understand how the new...

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October 03, 2017

Ring in [and Sing in] the Holiday Season

Q4 is the most wonderful time of the year — and PebblePost is getting into the holiday spirit. We’ve already shared a few tips to help marketers sleigh their holiday goals. Now, let us help make your...

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September 19, 2017

PebblePost® Expands Leadership to Accommodate Rapid Brand Adoption and Category Growth

Four Female Leaders Join Company to Spearhead Brand Happiness Initiative NEW YORK – September 19, 2017 – PebblePost®, the inventor of the Programmatic Direct Mail® solution, today announced several...

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August 25, 2017

Why Data-Driven Retailers Are Learning To Love Direct Mail

(Via AdExchanger) As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts....

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August 24, 2017

What Consumers Want: Top 3 Holiday Wishes

To help marketers prepare for the 2017 holiday rush, PebblePost surveyed holiday shoppers to better understand their advertising expectations and preferences during the #1 shopping season of the...

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August 22, 2017

The Misunderstood Millennial:  What Brands Are Getting Wrong About the Older Half of the Millennial Generation

(Via ANA) For years many advertisers have been using the terms "millennial marketing" and "youth marketing" almost interchangeably, forgetting the fact that the oldest of the millennial demographic...

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August 21, 2017

Physical Meets Digital in the Future of Retail

(Via DMN) At this year's eTail East conference held in Boston's Back Bay, it was clear that data-driven retail is in the process of taking a huge leap beyond eCommerce. From all sides, the message...

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August 17, 2017

For Many Brands, the Middle of the Market Is the Sweet Spot

By Tommy DeLuca and John Schellman — The middle often gets a bad name. (Have you ever met a kid whose goal is to be a middle-aged middle manager?) But for many brands, the middle of the market is a...

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August 15, 2017

PebblePost Appoints BuzzFeed President Greg Coleman to Board of Directors

Company also names Geoff Dodge to Chief Growth Officer and Fergus Mellon to General Manager, European Market Strategy...

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August 08, 2017

6 Steps to Successful Holiday Marketing

By Tommy DeLuca and John Schellman — Holiday marketing success in the 21st century requires fresh ideas. Old chestnuts won’t cut it (even if they are roasting on an open fire). Here are six steps to...

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