Data privacy is a perennial concern for digital marketers. With the recent FTC complaint against Genesis Toys, PebblePost CEO Lewis Gersh’s 2016 prediction has come true — “the odds-on favorite for a scandal sensational enough to splash down in the mainstream will be an egregious violation of user privacy.” Ambient listening is prevalent and as consumers become wise to it, marketers will have to answer for their practices. Read Lewis’ column here in Martech Today for advice on how marketers can protect their data — and reputations.
As we close a momentous week in a turbulent 2016, our CEO and Marketing Land Columnist Lewis Gersh predicts what the coming year may hold in Martech. Read here about scandals, social, reality, consolidations and consumer attention.
It’s easy to tie ourselves into knots over terminology when debating omnichannel versus multichannel. Our CEO and Marketing Land Columnist Lewis Gersh advises marketers to worry less about semantics and focus attention on what’s working and more importantly, why. Read here about the evolution happening right now and what to expect.