Data privacy is a perennial concern for digital marketers. With the recent FTC complaint against Genesis Toys, PebblePost CEO Lewis Gersh’s 2016 prediction has come true — “the odds-on favorite for a scandal sensational enough to splash down in the mainstream will be an egregious violation of user privacy.” Ambient listening is prevalent and as consumers become wise to it, marketers will have to answer for their practices. Read Lewis’ column here in Martech Today for advice on how marketers can protect their data — and reputations.
Feeling the labor pains of Q4? For many online retailers, the last quarter of the year is akin to childbirth: pain mixed with euphoria then depression and anxiety. That digital marketing blitz gave your business a nice bump, mostly from one-time buyers. Start the New Year strong with a new plan for converting those one-and-done into repeat buyers and even loyal customers. Read CEO and Marketing Land Columnist Lewis Gersh‘s suggestions here.
Let us know how you’re prepping for 2017 in the comments.
Via Retail TouchPoints: World of Watches wanted to influence its customers without getting lost in the noise of digital. Partnering with PebblePost, the brand leveraged Programmatic Direct Mail® to re-engage and encourage visitors to return to the site with an incentive to purchase house brands before they searched competitors. With a 59% Response Rate and 37x Return on Ad Spend, World of Watches has moved from a test of Programmatic Direct Mail® to an evergreen strategy in its marketing mix.
“PebblePost gave us both a competitive advantage at an attractive cost and another means to communicate with an audience who’s inclined to buy from direct mail as opposed to purely online,” said Russell Ackner, CMO of Swiss Watch International, parent company of World of Watches, in an interview with Retail TouchPoints. “We saw an immediate way to communicate with a tangible media that has a longer shelf life than email or ads and can change the perception of our brand and shopping experience. Best of all, it is tied to that consumer’s expressed interest in our brands.”
Read the full story on Retail TouchPoints.
“We’re officially into the fall season, and brands are now laser-focused on strategies to drive increases in customers and revenue throughout Holiday 2016. As retailers gear up their messaging and marketing tactics to both engage loyal audiences and achieve new areas of growth, relevancy and timeliness have never been more critical for driving conversions. With the digital world growing increasingly crowded, filled with competing noise from alike brands and products, tapping into customer intent when highest will continue to be a much needed edge. The always-on digital consumer is engaging with brands across a vast variety of online touch points, and so getting something to really resonate requires thinking about the right combination of marketing channels in a fresh, new way.”
PMX Agency sat down with Jacquelyn Goldberg of PebblePost, to understand marketers’ success with the platform, as well as the challenges Programmatic Direct Mail® is helping brands overcome.
Read the full Q&A here.