Feeling the labor pains of Q4? For many online retailers, the last quarter of the year is akin to childbirth: pain mixed with euphoria then depression and anxiety. That digital marketing blitz gave your business a nice bump, mostly from one-time buyers. Start the New Year strong with a new plan for converting those one-and-done into repeat buyers and even loyal customers. Read CEO and Marketing Land Columnist Lewis Gersh‘s suggestions here.
Let us know how you’re prepping for 2017 in the comments.
“We’re officially into the fall season, and brands are now laser-focused on strategies to drive increases in customers and revenue throughout Holiday 2016. As retailers gear up their messaging and marketing tactics to both engage loyal audiences and achieve new areas of growth, relevancy and timeliness have never been more critical for driving conversions. With the digital world growing increasingly crowded, filled with competing noise from alike brands and products, tapping into customer intent when highest will continue to be a much needed edge. The always-on digital consumer is engaging with brands across a vast variety of online touch points, and so getting something to really resonate requires thinking about the right combination of marketing channels in a fresh, new way.”
PMX Agency sat down with Jacquelyn Goldberg of PebblePost, to understand marketers’ success with the platform, as well as the challenges Programmatic Direct Mail® is helping brands overcome.
Read the full Q&A here.