PebblePost Appoints Jim Price to VP of Sales, Travel to Support Company’s Growing Footprint in Travel Sector

NEW YORK – February 7, 2017PebblePost®, the inventor of Programmatic Direct Mail®, today announced the appointment of Jim Price as VP of Sales over the company’s Travel Sector. Price, a seasoned veteran in both the travel and digital advertising industries, will focus on bringing PebblePost’s innovative solutions to advance the unique business objectives of travel marketers.

Price has a diverse travel industry background employing technology to drive global sales and maximize revenue and margin growth. Prior to joining PebblePost, Price was VP of Sales, Travel at Criteo for six years and before that, he was VP of Display Advertising and Travel at NextTag. Previously he served as VP of Global Business Development at SideStep/Kayak where he helped bring the power of travel meta-search to travel industry marketers in order to build their businesses on a global scale.

“I was immediately impressed by this new advertising channel PebblePost has invented. Programmatic Direct Mail® has proven very effective while also addressing and resolving the issues that are causing head-winds for display retargeting,” said Price. “This solution will be particularly appealing to travel marketers, given the way most consumers shop for travel, for example, visiting more than seven sites with each search. Programmatic Direct Mail® offers a unique way of cutting through the ‘noise’ of that shopping journey. I look forward to empowering travel marketers with this highly effective new tool in their marketing mix as they pursue more bookings, new customers and strong ROAS.”

“We are delighted to welcome Jim to the team,” said Lewis Gersh, CEO of PebblePost. “Jim’s extensive travel industry experience and longstanding relationships uniquely positions him to rapidly scale PebblePost’s growing market share in this sector.”

For more information about PebblePost, please visit, PebblePost.com.

About PebblePost®
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day. The company’s patent pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.

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Media Contact:
Cassady Nordeen
Blast PR for PebblePost
cassady@blastpr.com

PebblePost® Appoints David Bell and Lynn Wunderman to Board of Directors

NEW YORK – November 15, 2016 – PebblePost®, the inventor of Programmatic Direct Mail®, today announced that David Bell, current senior advisor to AOL and former senior advisor to Google, and Lynn Wunderman, founding president and CEO of I-Behavior, have been elected to PebblePost’s Board of Directors. Bell and Wunderman bring unparalleled expertise in media, marketing, and digital technology, working with the world’s largest brand advertisers and ad agencies.

David Bell has served as CEO of the ad industry’s largest companies: Bozell Worldwide, True North Communications, and Interpublic Group. He held various positions at Bozell Worldwide that led to his appointment as CEO, where he became a major factor in its growth to a company worth more than $600 million.

“PebblePost has created an innovative solution for digital marketers at a critical moment in advertising when consumers have become increasingly more sophisticated about and protective of their experiences across devices. They’ve provided big brand marketers and agencies a powerful way to really connect with audiences without the issues plaguing digital today like viewability, fraud, and ad blocking,” said Bell.

Mr. Bell is currently a senior advisor to AOL and was a senior advisor to Google from 2006 to 2009. He is also the chairman of gyro, named the 2016 Business-to-Business Agency of the Year by Advertising Age and the Business Marketing Association’s Global B-to-B Agency of the Year for the past three years. In addition, he holds board positions with Creative Realities, DoubleVerify, Resonate Networks, Dstillery, and Time Inc. An Advertising Hall of Fame inductee, Mr. Bell is the only advertising executive to lead all four industry associations.

Lynn Wunderman was the founding President and CEO of I-Behavior, a co-operative database company serving the targeting needs of multichannel marketers, sold to WPP in 2010. I-Behavior was first to capture SKU-level transactions, to provide attitudinal targeting, and to apply the co-op business model to internet advertising through its aCerno behavioral targeting division.

Understanding the true power behind its platform, Ms. Wunderman says that “PebblePost is disrupting the communications industry by capturing real-time data that brings a level of recency and relevance never before possible in sending messages to a consumer’s home. With my background in data-driven targeting and direct-to-consumer marketing, I’m confident our digital-to-direct mail platform will deliver unprecedented performance for marketers while enhancing the overall consumer experience — a true win for all.”

Prior to I-Behavior, Ms. Wunderman was founding partner of Wunderman, Sadh & Associates and President, Chief Operating Officer of Marketing Information Technologies, Inc. (now an Experian company); and SVP, Director of Strategic Planning and Information Management at Ogilvy & Mather Direct.

Ms. Wunderman also currently serves on the advisory boards of several early-stage media and technology companies, including: ENDAI – a digital marketing agency, METAFUSED – a decision engine for marketing intelligence, SOLETICS – a smart wearables technology company, TUO SYSTEMS – an automated online ordering platform, and WIOFFER, a 2nd-screen interactive ad platform.

“David and Lynn are tremendous additions to our esteemed Board of Directors. Their combined expertise in operations and digital platforms, and deep knowledge of retail, travel, hospitality, and automotive among many others will inform our strategic planning and growth over the next year,” said Lewis Gersh, CEO of PebblePost. “We are laser focused on enhancing efficacy and efficiency for digital marketers and look forward to David and Lynn’s leadership and actionable insights into how best to scale our vision.”

For more information about PebblePost, please visit, PebblePost.com.

About PebblePost®
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day. The company’s patent pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.

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Media Contact:
North 6th Agency, Inc. (For PebblePost)
212-334-9753
pebblepost@n6a.com

PebblePost® Appoints Sales Veteran Sean Simon as VP Sales, West and Marketing Expert Celeste Giampetro as VP Marketing

NEW YORK – August 16, 2016 – PebblePost, the inventor of Programmatic Direct Mail®, is announcing the addition of two exciting new talents to the team. Sean Simon will fill the role of VP Sales for the company’s western U.S. business. And in New York City, Celeste Giampetro will serve as VP Marketing.

The announcement was made today by Lewis Gersh, CEO of PebblePost. “Celeste’s experience, achievements and ability to provide brands with a memorable and compelling voice is a tremendous advantage,” says Gersh. “Sean’s years spent developing strong relationships based on proven performance will be an important asset for our sales strategy moving forward.” 

Sean Simon comes to PebblePost, with 20 years’ industry experience, most recently at Criteo, where he helped build the now-publicly traded company into a global leader in retargeting with a value of more than $2 billion. In his new role, Simon will roll out new PebblePost products to the marketplace and build the western U.S. sales team. 

Simon points to the company’s off-the-charts results as a huge motivating factor for his move, “PebblePost’s Programmatic Direct Mail® will help clients rise above the noise of banners, but more importantly, the value proposition for marketers is tremendous: fraud free, ad-blocker immune, and viewable. Brands can touch consumers in their home and solicit an emotion that digital never could do.”

Celeste Giampetro is an award-winning marketer with two decades of experience. In her previous position as Senior Director, Corporate Marketing & Creative for Tremor Video, she developed the company’s voice from startup to IPO. Giampetro will be responsible for increasing awareness of the company among marketers and brands through strong storytelling, brand experience and expression.  

“This is a marketer’s dream job — creating an entirely new marketing channel. I’m thrilled to evangelize how PebblePost melds the best of digital with the in-home impact of tangible media,” says Giampetro.

For more information about PebblePost, please visit, PebblePost.com.

About PebblePost®
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day. The company’s patent pending digital-to-direct mail platform delivers the world’s first real-time tools for the channel, including segmentation, campaign management, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost is a venture-backed company based in NYC.

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Media Contact:

North 6th Agency, Inc. (For PebblePost)

212-334-9753

pebblepost@n6a.com