October 25, 2017

In Digital, Lack of Oversight is a Major Blunder

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We all know digital has great promise, but it also presents us with limitations. According to PebblePost CEO Lewis Gersh, one of the best arguments for improving oversight and reducing waste is that doing so would be better for business. It would allow us to create a much better experience for consumers. Sounds like a win-win. 

Read more in Lewis' full Marketing Land column here.

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