March 28, 2018

Five Key Things Financial Marketers Need to Know About Gen Z Now

(Via The Financial Brand) Financial marketers have a hard time wrapping their heads around Generation Z. Why is that? Well for starters, there’s no hard-and-fast definition of where the Millennial...

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March 01, 2018

The Journey Before the Journey: How Travel Marketers Establish Trust With Consumers

(Via PhocusWire) The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools, but planning a vacation is not just scientific, it is emotional,...

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February 08, 2018

How to Use Direct Mail Marketing to Cut Through the Internet Noise

Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention. In this American...

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February 02, 2018

We’ve Got Omnichannel All Wrong

For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which...

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January 30, 2018

PebblePost Names Rich Flynn VP Sales, Automotive

PebblePost, the inventor of Programmatic Direct Mail®, has announced the addition of veteran media salesperson Rich Flynn as VP Sales, Automotive. “Rich is a master at understanding the customer and...

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January 24, 2018

PebblePost Promotes Jacquelyn Goldberg to VP Sales, Financial Services

Jacquelyn Goldberg, PebblePost’s first Director of Sales, has been named the company’s VP Sales, Financial Services. “Jacquelyn was employee number six at PebblePost and has played an integral role...

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December 20, 2017

Mixing Media is the Smart Shift for Travel in 2018

(Via PhocusWire) There was a shift felt across the travel industry when Booking.com announced in November that they would be more than doubling their investment in television advertising. Considering...

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December 18, 2017

The 2018 Ad Tech Predictions You Didn’t Expect to See

Every new year brings new resolutions, new opportunities, and new expectations. But despite a lot of positive predictions about the future of the industry, PebblePost CEO, Lewis Gersh, warns that we...

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November 30, 2017

Our Industry's Problem Is Clear — So Is the Solution

Having recently joined my third programmatic digital marketing company, I could have experienced a “what have I got myself back into?” moment as 2017 wound down. First, the ANA Masters of Marketing...

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November 27, 2017

How I Raised $55 Million Without a Pitch Deck

According to PebblePost CEO, Lewis Gersh, you don’t need a pitch deck for a pitch meeting. It’s not the slides that make the sale. What you really need is a truly innovative idea, no laptop required....

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