August 10, 2017

Systematic Success: 9 Tips for Building the Engineering Career that You Want

OK, budding engineers, so you’ve read my first post and made your decision on whether to go into consulting or product development. (You mean you haven’t read my first post? Well, here it is. I’ll...

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August 08, 2017

6 Steps to Successful Holiday Marketing

By Tommy DeLuca and John Schellman — Holiday marketing success in the 21st century requires fresh ideas. Old chestnuts won’t cut it (even if they are roasting on an open fire). Here are six steps to...

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August 04, 2017

PebblePost’s Gersh: Only .01% of Digital Ads Result in Purchase

(Via Bloomberg Markets AM)  PebblePost CEO, Lewis Gersh sat down with Bloomberg's Pimm Fox and Lisa Abramowicz to discuss the rise of direct mail in a digital era. Lewis breaks down PebblePost's...

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August 03, 2017

How to Sleigh Your Holiday Goals This Season

The sun is out. The heat is rising. The drinks are cold, and the beach is calling. So, clearly it’s time to start planning for the holidays (?). With total sales expected to reach $917B this holiday...

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August 02, 2017

What You Think You Know About Agile Is (Probably) Wrong

By guest blogger Dave Prior, Certified Scrum Trainer and Agile Consultant, LeadingAgile. “You keep using that word. I do not think it means what you think it means.” — Inigo Montoya. “Agile” has...

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July 27, 2017

Unconventional Wisdom: How Programmatic Direct Mail® Reinvigorated an Ad Tech Vet

Confession: I never would have dreamed that direct mail would play a role in recharging my enthusiasm as a digital product guy. Direct mail just sounded so old and I was eager for something new....

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July 25, 2017

Are You Grateful for Digital, Ben Plomion?

Over the past few months, I’ve asked several marketing leaders if they’re grateful for digital. This time, I thought it would be interesting to get the perspective of a hands-on CMO. Ben Plomion of...

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July 20, 2017

PebblePost Closes Series B Equity and Debt Totaling $47 Million

New York, NY -- July 20, 2017 -- PebblePost®, the inventor of the Programmatic Direct Mail® solution, today announces that it has secured a total of $47 million in Series B round equity and debt...

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July 18, 2017

So You've Got an Engineering Degree. Now What?

The son of a close friend recently entered the workforce with an engineering degree. He’s already bored with his first job. Now the poor kid fears he made a terrible mistake and wonders if it’s too...

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July 17, 2017

PebblePost CEO: Advertisers Have Stopped Giving Respect to Consumers

(Via ANA Magazine) Reaching consumers is a constant challenge for marketers and advertisers competing in an increasingly noisy marketplace. However, consumer reaction to digital marketing suggests...

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