PebblePost, the inventor of the Programmatic Direct Mail® solution, today announced another key partnership into its Programmatic Direct Mail® ecosystem. The Tealium iQ Tag Management integration will allow brands to automatically activate PebblePost’s solution via their tag manager platform without changing any code on their sites.
PebblePost’s Programmatic Direct Mail® solution transforms consumer real-time interest and intent into tangible, personalized physical mail delivered into homes. Hundreds of brands use PebblePost to augment their digital strategy and close the loop between online and offline channels.
Tealium is the leader in real-time customer data solutions and enterprise tag management. With more than 1,000 turnkey vendor integrations offered via tags and APIs, Tealium makes it easy for marketers to deploy and manage the tech stack and test new innovations.
“Our own integration with Tealium could not have been more seamless,” says Director of Strategic Partnerships Elicia Buchsbaum. “Our account representatives were very hands-on and responsive, which is indicative of the level of customer service they offer all of their partners.”
“PebblePost is in great company in Tealium’s portfolio of martech companies, such as Oracle, Salesforce, MediaMath and The Trade Desk,” says Chief Growth Officer Geoff Dodge. “Tealium’s deep footprint in auto and CPG, for example, will enable us to activate the Programmatic Direct Mail® solution for these brands even faster so they can start reaping the rewards of a more respectful and ROI positive engagement with customers.”
Stay tuned for more partnerships and integrations to come soon. To learn more about how you can activate the Programmatic Direct Mail® solution, contact firstname.lastname@example.org.
PebblePost invented its Programmatic Direct Mail® solution to transform real-time online activity into personalized, dynamically rendered tangible media that's delivered into postal hubs within 12-24 hours, every day. The company's patent pending digital platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.
Tealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and IoT. With the power to unify customer data from a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub (UDH) enables organizations to gain real-time, actionable insights and create richer, more personalized digital experiences. More than 700 global businesses worldwide trust Tealium to power their data strategies and data governance practices. For more information, visit www.tealium.com.
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