PebblePost, the inventor of the Programmatic Direct Mail® solution, today announced another key partnership into its Programmatic Direct Mail® ecosystem. The Ensighten integration will allow brands to automatically activate PebblePost’s solution via their tag manager platform without changing any code on their sites.
Hundreds of brands across retail, travel, and financial services use PebblePost’s Programmatic Direct Mail® solution to transform consumer real-time interest and intent into tangible, personalized physical mail delivered into homes. On average, PebblePost reports 7-10% of all mail sent results in a purchase and 15x ROAS across its portfolio of enterprise and mid-market brands.
Ensighten is the global leader in omnichannel data, data governance and tag management. The world’s biggest brands rely on Ensighten’s products and services such as Microsoft, HP, United and more. With 1,100 turnkey integrations including Amazon, Facebook, IBM, and LinkedIn, Ensighten helps unify web and mobile app data into a single view.
“Ensighten’s technology has been recognized across the industry, and many of our partner brands asked us for this integration,” says Chief Product Officer Adam Solomon. “In fact, one of our marketing partners reached out to thank us, saying we reduced the time to launch their Programmatic Direct Mail® campaign from 10 days to a single day.”
“Ensighten’s turnkey integration library improves the efficiency and ease of launching marketing technologies for businesses,” says Marty Greenlow, Ensighten CEO. “We are excited to partner with PebblePost and delighted to be part of their successful growth.”
Stay tuned for more partnerships and integrations to come soon. To learn more about how you can activate the Programmatic Direct Mail® solution, contact firstname.lastname@example.org.
PebblePost invented its Programmatic Direct Mail® solution to transform real-time online activity into personalized, dynamically rendered tangible media that's delivered into postal hubs within 12-24 hours, every day. The company's patent pending digital platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.
Ensighten, known for its best of breed omni-channel data collection and tag management software, also protects the website data security of some of the world’s leading companies with patented data governance/loss prevention and GDPR compliance products. Ensighten powers companies generating over $1.9 trillion in revenue in over 150 countries, working with the world’s leading brands (Fidelity, TUI, CDW, Nestle Purina, Lacoste, Heathrow Airport and United Airlines) and is headquartered in the heart of Silicon Valley in San Jose, with the European HQ in London. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.
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