Former Executive at MediaMath, Criteo and Yahoo! Brings MarTech Leadership and Data Expertise to Industry Leading Digital-to-Direct Mail Marketing Company
NEW YORK – May 22, 2019 – PebblePost®, the leading digital-to-direct mail marketing platform, today announced the appointment of Jacob Ross as President. Ross will report directly to CEO Lewis Gersh, and will help lead the company into its next phase of growth as it continues to own the market for Programmatic Direct Mail®.
Ross, a proven leader with deep expertise helping marketing and advertising technology companies scale, joins PebblePost during a time of growth and product advancement following the recent close of the company’s Series C financing.
“As consumers spend more time online and demand more from brand interactions, they have pushed marketing to become ever more addressable and impactful, and are driving the need to connect online and offline experiences seamlessly,” said Ross. “PebblePost is on the crest of this wave, modernizing direct mail and reinventing how to respectfully and effectively reach consumers at home where they make the majority of buying decisions. I’m excited to join Lewis and the talented PebblePost team to bring Programmatic Direct Mail® to the next level.”
Prior to PebblePost, Jacob served as Chief Product Officer at marketing technology leader MediaMath. In this role he drove the capabilities of MediaMath’s enterprise platform, which was recognized as a category leader by independent analysts. He also led the growth of MediaMath’s proprietary data asset to a core pillar of the business. Previously, Jacob served as Chief Revenue Officer at Metamarkets, a leading real time analytics platform which was subsequently acquired by SNAP. He also served as Managing Director of Criteo, North America, to establish the company’s US presence and grow the business through its IPO. Jacob has also held leadership positions at Demand Media and Right Media (formerly Yahoo! and now Oath).
“PebblePost invented Programmatic Direct Mail and we’ve had tremendous success with our innovative brand clients. I’m thrilled Jacob has joined this adventure; he will play a pivotal role in helping our company scale and grow,” said Lewis Gersh, CEO of PebblePost. “This year we are looking forward to bringing new product innovation to our brands that drives higher performance and addresses multi-channel attribution. We’re just getting started!”
PebblePost is the leading digital-to-direct mail marketing platform. We capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. We invented Programmatic Direct Mail® to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution and quantitative analysis. PebblePost® is a venture-backed company based in NYC.