August 04, 2017

PebblePost’s Gersh: Only .01% of Digital Ads Result in Purchase

Bloomberg Interview

(Via Bloomberg Markets AM) 

PebblePost CEO, Lewis Gersh sat down with Bloomberg's Pimm Fox and Lisa Abramowicz to discuss the rise of direct mail in a digital era. Lewis breaks down PebblePost's Programmatic Direct Mail® solution, and explains how marketers can transform real-time online activity into dynamically rendered, personalized tangible media. This new marketing channel offers an effective, relevant, and respectful ad impression—because after all, a consumer shouldn’t need a restraining order to look at a pair of socks...

Click here to listen to the full interview.

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