December 05, 2018

The Best Way to Understand Omnichannel is to Work Backward

Omnichannel Marketing

There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase offline is folly. CEO Lewis Gersh recommends that marketers work backwards: Use regression analysis to understand the end result, then double down on what works and discard what doesn’t.

Read more in Lewis' full Marketing Land column here.

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