August 22, 2017

The Misunderstood Millennial:  What Brands Are Getting Wrong About the Older Half of the Millennial Generation

(Via ANA) For years many advertisers have been using the terms "millennial marketing" and "youth marketing" almost interchangeably, forgetting the fact that the oldest of the millennial demographic...

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August 21, 2017

Physical Meets Digital in the Future of Retail

(Via DMN) At this year's eTail East conference held in Boston's Back Bay, it was clear that data-driven retail is in the process of taking a huge leap beyond eCommerce. From all sides, the message...

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August 17, 2017

For Many Brands, the Middle of the Market Is the Sweet Spot

By Tommy DeLuca and John Schellman — The middle often gets a bad name. (Have you ever met a kid whose goal is to be a middle-aged middle manager?) But for many brands, the middle of the market is a...

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August 16, 2017

The Golden Rule of Back-to-School Digital Marketing: Respect the Consumer

(Via Total Retail) With the back-to-school season upon us, retailers are struggling to stand out in the digital world. It’s getting harder for brands to differentiate themselves without being...

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August 10, 2017

Systematic Success: 9 Tips for Building the Engineering Career that You Want

OK, budding engineers, so you’ve read my first post and made your decision on whether to go into consulting or product development. (You mean you haven’t read my first post? Well, here it is. I’ll...

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August 08, 2017

6 Steps to Successful Holiday Marketing

By Tommy DeLuca and John Schellman — Holiday marketing success in the 21st century requires fresh ideas. Old chestnuts won’t cut it (even if they are roasting on an open fire). Here are six steps to...

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August 03, 2017

How to Sleigh Your Holiday Goals This Season

The sun is out. The heat is rising. The drinks are cold, and the beach is calling. So, clearly it’s time to start planning for the holidays (?). With total sales expected to reach $917B this holiday...

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August 02, 2017

What You Think You Know About Agile Is (Probably) Wrong

By guest blogger Dave Prior, Certified Scrum Trainer and Agile Consultant, LeadingAgile. “You keep using that word. I do not think it means what you think it means.” — Inigo Montoya. “Agile” has...

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July 27, 2017

Unconventional Wisdom: How Programmatic Direct Mail® Reinvigorated an Ad Tech Vet

Confession: I never would have dreamed that direct mail would play a role in recharging my enthusiasm as a digital product guy. Direct mail just sounded so old and I was eager for something new....

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July 25, 2017

Are You Grateful for Digital, Ben Plomion?

Over the past few months, I’ve asked several marketing leaders if they’re grateful for digital. This time, I thought it would be interesting to get the perspective of a hands-on CMO. Ben Plomion of...

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