July 17, 2018

Toys R an Obvious Direct Marketing Target for Amazon This Holiday Season

Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had...

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June 13, 2018

The Benefits of “Always On” vs “Pulse” Programmatic Direct Mail® Campaigns

If you missed part one of our series on becoming a more effective digital marketer through Programmatic Direct Mail®, you can check it out here. In our last installment, we discussed acquisition and...

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June 11, 2018

CMOs Are the Most Versatile (Yet Underappreciated) C-Suite Executives

My recent experience at the Global Retail Marketing Association (GRMA) C-Suite Executive Leadership Forum was both humbling and inspiring — inspiring because I spent a lot of time with the most...

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June 06, 2018

Customer Retention or Acquisition? Programmatic Direct Mail® Works for Both

One of the biggest challenges in digital marketing is grasping its abstract nature. If you have a brick-and-mortar business, you know who your regular customers are because you meet them...

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May 30, 2018

There’s a Matrix of Misperception along the Path to Purchase

You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality. The plot turns when the main character, Neo (played...

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May 08, 2018

How Programmatic Direct Mail® Fits into the Great Digital Duopoly and the Marketer’s Mix

By Celeste Giampetro and Tom Barbaro -- One benefit of working at a growing company like PebblePost is that we’re in the same position as many of our customers, a.k.a. marketers. We conduct the same...

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April 25, 2018

Programmatic Direct Mail® Tips for Marketing to Millennials: Go With Their Flow

Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball....

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April 10, 2018

Programmatic Direct Mail® Is Setting the Pace on Accountability and Brand Safety

Last year might go down as the year when brands finally had their “Network” moment for digital marketing. From Mark Pritchard’s epic takedown in January to a series of eMarketer podcasts in the fall,...

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March 28, 2018

Five Key Things Financial Marketers Need to Know About Gen Z Now

(Via The Financial Brand) Financial marketers have a hard time wrapping their heads around Generation Z. Why is that? Well for starters, there’s no hard-and-fast definition of where the Millennial...

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March 01, 2018

The Journey Before the Journey: How Travel Marketers Establish Trust With Consumers

(Via PhocusWire) The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools, but planning a vacation is not just scientific, it is emotional,...

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