September 14, 2017

Are "Loyal Customers" Giving You a False Sense of Security?

A repeat customer is not the same as a loyal customer. Just because someone is in your CRM system doesn’t mean they will buy from you again. Retailers need to recognize this — particularly during the...

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September 13, 2017

Digitally Reactive Mail – The Brains of Programmatic Meet the Beauty of Tangible Media

(Via TNOOZ) As a travel marketer in 2017, part of your job is spotting future trends and ensuring that you are leveraging the best new solutions to stay competitive. It’s what travel marketers have...

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August 25, 2017

Why Data-Driven Retailers Are Learning To Love Direct Mail

(Via AdExchanger) As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts....

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August 24, 2017

What Consumers Want: Top 3 Holiday Wishes

To help marketers prepare for the 2017 holiday rush, PebblePost surveyed holiday shoppers to better understand their advertising expectations and preferences during the #1 shopping season of the...

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August 22, 2017

The Misunderstood Millennial:  What Brands Are Getting Wrong About the Older Half of the Millennial Generation

(Via ANA) For years many advertisers have been using the terms "millennial marketing" and "youth marketing" almost interchangeably, forgetting the fact that the oldest of the millennial demographic...

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August 21, 2017

Physical Meets Digital in the Future of Retail

(Via DMN) At this year's eTail East conference held in Boston's Back Bay, it was clear that data-driven retail is in the process of taking a huge leap beyond eCommerce. From all sides, the message...

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August 17, 2017

For Many Brands, the Middle of the Market Is the Sweet Spot

By Tommy DeLuca and John Schellman — The middle often gets a bad name. (Have you ever met a kid whose goal is to be a middle-aged middle manager?) But for many brands, the middle of the market is a...

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August 16, 2017

The Golden Rule of Back-to-School Digital Marketing: Respect the Consumer

(Via Total Retail) With the back-to-school season upon us, retailers are struggling to stand out in the digital world. It’s getting harder for brands to differentiate themselves without being...

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August 10, 2017

Systematic Success: 9 Tips for Building the Engineering Career that You Want

OK, budding engineers, so you’ve read my first post and made your decision on whether to go into consulting or product development. (You mean you haven’t read my first post? Well, here it is. I’ll...

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August 08, 2017

6 Steps to Successful Holiday Marketing

By Tommy DeLuca and John Schellman — Holiday marketing success in the 21st century requires fresh ideas. Old chestnuts won’t cut it (even if they are roasting on an open fire). Here are six steps to...

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