November 21, 2017

Guess Who's Coming to Thanksgiving Dinner

It’s officially Thanksgiving week—and whether you plan to travel near or far, cook or clean, couch surf or Turkey Trot—there’s no better time to be with your family and friends. But as we finish our...

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November 17, 2017

Programmatic Direct Mail Delivers Increased ROAS for Dermstore

(Via Total Retail) Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent...

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November 09, 2017

Getting to Know: “Dr. J” Hongyan, Senior Director, Data Science at PebblePost

Your nickname is “Dr. J.” How did you get it? When I joined my first startup, a nice colleague said to me, “We can’t remember your name and it’s hard to pronounce. Can we give you a nickname?” I’m...

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November 03, 2017

5 Tactics to Beat Big Data Hiring Challenges

(Via The Enterprisers Project) PebblePost CTO Dave Peterson shares five strategies for hiring big data talent and other in-demand technology specialists....

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October 31, 2017

Enough Tricks, Marketers: Let's Focus on Treats

As consumers, every day now feels like Halloween. We approach each transaction like an apprehensive trick-or-treater hoping that our reward for ringing the next doorbell will be a full-size chocolate...

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October 13, 2017

TechBytes with Adam Solomon, Chief Product Officer, PebblePost

(Via MarTechSeries) In July this year, programmatic direct mail platform PebblePost raised $47 million. We spoke to Adam Solomon, Chief Product Officer at PebblePost, to understand how the new...

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October 03, 2017

Ring in [and Sing in] the Holiday Season

Q4 is the most wonderful time of the year — and PebblePost is getting into the holiday spirit. We’ve already shared a few tips to help marketers sleigh their holiday goals. Now, let us help make your...

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September 14, 2017

Are "Loyal Customers" Giving You a False Sense of Security?

A repeat customer is not the same as a loyal customer. Just because someone is in your CRM system doesn’t mean they will buy from you again. Retailers need to recognize this — particularly during the...

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September 13, 2017

Digitally Reactive Mail – The Brains of Programmatic Meet the Beauty of Tangible Media

(Via TNOOZ) As a travel marketer in 2017, part of your job is spotting future trends and ensuring that you are leveraging the best new solutions to stay competitive. It’s what travel marketers have...

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August 25, 2017

Why Data-Driven Retailers Are Learning To Love Direct Mail

(Via AdExchanger) As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts....

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