April 25, 2019

Dispelling a Bad Impression with Good Research

“Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.” —2001 study in The Review of General Psychology* No kidding. At PebblePost, inventors...

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April 10, 2019

Getting to Know: Daniel, Director of Sales at PebblePost

One of the biggest challenges of working in sales within the martech industry can be simply explaining what the product you’re selling actually does. That’s not the case with Programmatic Direct...

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April 04, 2019

At Last! A Marketing Conference with a Homey Touch

I can’t imagine a less auspicious arrival than the one I made in Austin, Texas, for the recent MediaPost Brand Insider Summit. I was fried, having come directly from the Shoptalk retail conference in...

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February 28, 2019

Saving the Planet (and Consumers’ Sanity) One Less Wasted Ad at a Time

Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer....

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February 12, 2019

Getting to Know: Eric, Director of Product Marketing at PebblePost

What was it about the opening for Director of Product Marketing that appealed to you? I’ve always looked at marketing through more of a product lens than a branding lens. I don’t think people use...

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February 08, 2019

Dollars and Sense: Tips for Negotiating, Pitching and Working with Investors

Last month, our CEO—and Chief Stamp Licker—Lewis Gersh sat down with the How I Raised It podcast to share some helpful insights into how he successfully raised millions in capital for PebblePost.

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February 07, 2019

Retargeting in the Real World, not on the Virtual Street Corner

I feel like I could start every post related to digital marketing by saying, “And another thing … .” Honestly, every time I think we’re about to turn the corner, I see the digital equivalent of a...

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February 05, 2019

A Fireside Chat with Walmart’s Anthony Soohoo

Each month, we invite thought leaders and industry experts to join our PebblePost Fireside Chat series to provide insight, offer advice, and share overall marketing best practices. We recently sat...

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January 17, 2019

Efficacy & Irony: How Digital Doesn’t Just Get it Wrong, But Perfectly Wrong

We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising. Digital is cheap. But as always, you get what you pay...

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December 19, 2018

Higher Accountability in an Omnichannel World

If there’s such a thing as nirvana for PebblePost, it would look a lot like this year’s &Then conference in Las Vegas. 80% of the conference focused on the fusion of big data to solve two key issues...

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