May 24, 2017

How Consumers Really Feel About Ads... and What to Do About It

(Via Total Retail) Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with...

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May 17, 2017

Many Bites of the Apple: New Ways to Look at Attribution

(Via AdExchanger) If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge to sell you. Like most things in marketing, multitouch...

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May 08, 2017

Reaching the Millennial Traveler: The Marketing Channel That’s Making a Surprising Impact

(Via MarTech Series) Everyone seems obsessed with marketing to Millennials these days, and it’s certainly no easy feat to do so. Millennials not only have very different priorities than preceding...

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April 18, 2017

People-Based Marketing That Includes Actual People

It’s tempting to mock the trendy notion of “people-based marketing.” It sounds self-evident, like “water-based boating.” Seriously, if you’re not marketing to people, who are you marketing to?...

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March 20, 2017

Lewis Gersh Declares Accountability the New King of Marketing Innovation

(Via LiveRamp) Following a successful #RampUp2017, our CEO Lewis Gersh discusses the importance of bringing more humanity into the digital world....

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February 28, 2017

Q&A with Lewis Gersh: PebblePost Closes $15M Series B Round

The PebblePost cofounder and CEO reflects on what a $15 million Series B round means to the company’s future — as well as the validation it provides for his vision of Programmatic Direct Mail®....

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January 17, 2017

Meet Me at the Corner of Art & Science

The U.S. Constitution is a remarkably prescient document. It’s also highly malleable. Imagine trying to run a 21st century company using a business plan drafted in 1787. But even with all the...

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September 14, 2016

PebblePost® Wins DMA's 2016 Innovation Award

PebblePost is honored to win the DMA's 2016 Innovation Award for "Omnichannel Campaign Management & Marketing Automation." We'll join an amazing lineup of winners October 16 to accept our award at...

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April 27, 2016

Back to the Future: The Digital Marketer’s Return to Direct Mail

(Via Total Retail) Believe it or not, print as a medium is making a comeback, one that’s becoming increasingly necessary for any digital marketing campaign. Don’t agree? Take a look at the recent...

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February 12, 2016

Retro-Marketing: A Return to Traditional Marketing Tools

There is nothing better than a debate amongst peers. No, this is not a post about politics. I am referring to a lively dinner that PebblePost hosted earlier this week, with some amazing Chief...

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