September 20, 2018

Catching Up with: Hongyan J., Senior Director, Data Science at PebblePost

You’ve been pretty busy since we first met you. What have you been up to?The biggest achievement is that we’ve launched our second-generation platform. It’s much more scalable. We can handle a lot...

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September 11, 2018

Tag Teamwork: How Pair Programming Can Shorten the Learning Curve

A growing trend at agile companies is pair programming. It’s a sort of virtual road trip where a “driver” (who writes the code) and a “navigator” (who reviews the code) sit down at a workstation...

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September 06, 2018

5 Consumer Trends to Guide Your Holiday Strategy

Summer is over. Time to trade our pool floats for Pumpkin Spice Lattes as we prepare for the most wonderful time of the year. It’s the season for splurging—and with holiday sales reaching nearly $692...

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September 04, 2018

Digitally Reactive Direct Mail Takes Retargeting to the Next Level

(Via Dealer Marketing)   Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing became more effective over...

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August 08, 2018

Getting to Know: Zhenan H., Senior User Experience Engineer at PebblePost

Your job description is UX/UI designer. What exactly is that? UX stands for user experience and UI for user interface. Actually, they are very different in the product design process. UX tries to not...

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July 27, 2018

PebblePost Interns Offer A+ Insights for Back-to-College Shopping: Part 2

According to the National Retail Federation, back-to-school and back-to-college spending is expected to reach $82.8 Billion this year. Our very own PebblePost interns will be heading back to campus...

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July 25, 2018

PebblePost Interns Offer A+ Insights for Back-to-College Shopping: Part 1

What’s the best way to gain insight into current back-to-school trends? You ask real students! We interviewed our very own class of PebblePost interns to learn more about their shopping preferences...

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July 17, 2018

Toys R an Obvious Direct Marketing Target for Amazon This Holiday Season

Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had...

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June 13, 2018

The Benefits of “Always On” vs “Pulse” Programmatic Direct Mail® Campaigns

If you missed part one of our series on becoming a more effective digital marketer through Programmatic Direct Mail®, you can check it out here. In our last installment, we discussed acquisition and...

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June 11, 2018

CMOs Are the Most Versatile (Yet Underappreciated) C-Suite Executives

My recent experience at the Global Retail Marketing Association (GRMA) C-Suite Executive Leadership Forum was both humbling and inspiring — inspiring because I spent a lot of time with the most...

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