August 03, 2017

How to Sleigh Your Holiday Goals This Season

The sun is out. The heat is rising. The drinks are cold, and the beach is calling. So, clearly it’s time to start planning for the holidays (?). With total sales expected to reach $917B this holiday...

Read on.
August 02, 2017

What You Think You Know About Agile Is (Probably) Wrong

By guest blogger Dave Prior, Certified Scrum Trainer and Agile Consultant, LeadingAgile. “You keep using that word. I do not think it means what you think it means.” — Inigo Montoya. “Agile” has...

Read on.
July 27, 2017

Unconventional Wisdom: How Programmatic Direct Mail® Reinvigorated an Ad Tech Vet

Confession: I never would have dreamed that direct mail would play a role in recharging my enthusiasm as a digital product guy. Direct mail just sounded so old and I was eager for something new....

Read on.
July 25, 2017

Are You Grateful for Digital, Ben Plomion?

Over the past few months, I’ve asked several marketing leaders if they’re grateful for digital. This time, I thought it would be interesting to get the perspective of a hands-on CMO. Ben Plomion of...

Read on.
July 18, 2017

So You've Got an Engineering Degree. Now What?

The son of a close friend recently entered the workforce with an engineering degree. He’s already bored with his first job. Now the poor kid fears he made a terrible mistake and wonders if it’s too...

Read on.
July 17, 2017

PebblePost CEO: Advertisers Have Stopped Giving Respect to Consumers

(Via ANA Magazine) Reaching consumers is a constant challenge for marketers and advertisers competing in an increasingly noisy marketplace. However, consumer reaction to digital marketing suggests...

Read on.
July 14, 2017

Via Retail Wire: Can Retailers Hope to Compete This Holiday Season With Standard Digital Marketing?

(Via Retail Wire) The good news for digital marketing this holiday season? Digital ad spend has surpassed TV ad spend, topping $72 billion in 2016. The bad news? For the most part, digital...

Read on.
July 12, 2017

Getting to Know: “Employee No. 4,” David, Software Engineer at PebblePost

Software Engineer David has been at PebblePost since 2015. He has been instrumental in developing Programmatic Direct Mail® and in spreading the company philosophy of doing “tangible good.”...

Read on.
June 28, 2017

Back-to-School: PebblePost Intern Spotlight

Compiled by PebblePost intern, Jack Donlon To gain more insight into this year’s back-to-school trends, we asked our PebblePost interns to tell us first-hand what’s on their shopping lists this...

Read on.
June 27, 2017

David Bell, Are You Grateful for Digital?

David Bell was elected to the Advertising Hall of Fame in 2007. With leadership and advisory roles at companies like Google, AOL and Bozell (to name a few) peppering his resume, he knows a thing or...

Read on.

Subscribe