November 27, 2017

How I Raised $55 Million Without a Pitch Deck

According to PebblePost CEO, Lewis Gersh, you don’t need a pitch deck for a pitch meeting. It’s not the slides that make the sale. What you really need is a truly innovative idea, no laptop required....

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September 28, 2017

Want to Win More Sales This Holiday Season? Don’t Bet the Farm on Digital

The holiday season is fast approaching, and this year, PebblePost CEO Lewis Gersh warns retail marketers not to put too many eggs in the digital basket. To stand out from the crowd and beat the...

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July 14, 2017

The 7 Rules of Respectful Marketing

Digital advertising is becoming more and more disrespectful. Brands need to realize that the consumer experience begins with marketing. When consumers feel harassed, they’ll start rebelling and stop...

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June 15, 2017

Step Aside, Specialist: Return Of The Marketing Generalist

(Via CMO.com) Over the past decade or so, marketing has become ultra-specialized. Everyone in every marketing department seems to be dedicated to one particular channel or task. Job titles like...

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May 24, 2017

How Consumers Really Feel About Ads... and What to Do About It

(Via Total Retail) Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with...

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May 17, 2017

Many Bites of the Apple: New Ways to Look at Attribution

(Via AdExchanger) If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge to sell you. Like most things in marketing, multitouch...

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May 08, 2017

Reaching the Millennial Traveler: The Marketing Channel That’s Making a Surprising Impact

(Via MarTech Series) Everyone seems obsessed with marketing to Millennials these days, and it’s certainly no easy feat to do so. Millennials not only have very different priorities than preceding...

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April 28, 2017

Lynn Wunderman, Are You Grateful for Digital?

Today’s marketers have access to so much data, but are they using effectively? According to seasoned marketing professional, Lynn Wunderman, the answer is no....

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March 31, 2017

Are You Grateful for Digital?

Have marketers lost their manners? Sometimes it certainly feels that way! As consumers, we are constantly being bombarded by digital ads, to the point where it can become hard to focus with all the...

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February 03, 2017

What if Super Bowl Commercials Were Like Digital Ads?

Are you ready for some Big Game advertising? Millions everywhere will gather to watch not only the on-field rivalry but the battle among advertisers for winning commercial. PebblePost® CEO Lewis...

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