March 31, 2017

Are You Grateful for Digital?

Have marketers lost their manners? Sometimes it certainly feels that way! As consumers, we are constantly being bombarded by digital ads, to the point where it can become hard to focus with all the...

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February 03, 2017

What if Super Bowl Commercials Were Like Digital Ads?

Are you ready for some Big Game advertising? Millions everywhere will gather to watch not only the on-field rivalry but the battle among advertisers for winning commercial. PebblePost® CEO Lewis...

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January 06, 2017

Data Privacy: Picking the Lock on Pandora's Box

Data privacy is a perennial concern for digital marketers. With the recent FTC complaint against Genesis Toys, PebblePost® CEO Lewis Gersh's 2016 prediction has come true — “the odds-on favorite for...

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December 09, 2016

Second Time's the Charm

Feeling the labor pains of Q4? For many online retailers, the last quarter of the year is akin to childbirth: pain mixed with euphoria then depression and anxiety. That digital marketing blitz gave...

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November 14, 2016

A Six-Pack of Predictions for Martech

As we close a momentous week in a turbulent 2016, our CEO and Marketing Land Columnist Lewis Gersh predicts what the coming year may hold in Martech. Read here about scandals, social, reality,...

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October 14, 2016

The Rise of the Programmatic Super Channel

It's easy to tie ourselves into knots over terminology when debating omnichannel versus multichannel. Our CEO and Marketing Land Columnist Lewis Gersh advises marketers to worry less about semantics...

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September 19, 2016

'Tis the Season to Stress Less, Marketers

For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Our CEO and Marketing Land Columnist Lewis Gersh offers strategies to...

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November 05, 2015

Remember Direct Mail? It’s About to Become A Disruptive Marketing Tool

Lewis just published an article in Total Retail on the power of Direct Mail as a marketing tool....

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