October 19, 2018

The Sears Obituary (And Why It Shouldn’t Have Come to This)

Sears, the legacy retail giant best known for its iconic catalog, has effectively passed away, having filed for Chapter 11 bankruptcy protection after a prolonged battle to stay relevant. The company...

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July 17, 2018

Toys R an Obvious Direct Marketing Target for Amazon This Holiday Season

Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had...

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