April 04, 2019

At Last! A Marketing Conference with a Homey Touch

I can’t imagine a less auspicious arrival than the one I made in Austin, Texas, for the recent MediaPost Brand Insider Summit. I was fried, having come directly from the Shoptalk retail conference in...

Read on.
December 19, 2018

Higher Accountability in an Omnichannel World

If there’s such a thing as nirvana for PebblePost, it would look a lot like this year’s &Then conference in Las Vegas. 80% of the conference focused on the fusion of big data to solve two key issues...

Read on.
November 16, 2018

Enjoying A Fireside Chat With A True "Change Maker"

As part of our PebblePost Fireside Chat series, we sat down with Amy Radin, author of “The Change Maker’s Playbook”, to learn more about delivering value through innovation. She shared her...

Read on.
October 23, 2018

5 Trends to Help Auto Marketers Navigate the Path to Purchase

The auto path to purchase can be a long and winding road. After all, major financial decisions take time. It’s important for auto marketers to understand the complexities of the shopping journey and...

Read on.
October 19, 2018

The Sears Obituary (And Why It Shouldn’t Have Come to This)

Sears, the legacy retail giant best known for its iconic catalog, has effectively passed away, having filed for Chapter 11 bankruptcy protection after a prolonged battle to stay relevant. The company...

Read on.
September 04, 2018

Digitally Reactive Direct Mail Takes Retargeting to the Next Level

(Via Dealer Marketing)   Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing became more effective over...

Read on.
August 24, 2018

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail®

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company’s leadership position New York -  August 24, 2018 - PebblePost, the creator of Programmatic Direct...

Read on.
May 21, 2018

5 Minutes of Video on the Advantages of Programmatic Direct Mail®

PebblePost Chief Product Officer Adam Solomon spoke recently about the advantages of Programmatic Direct Mail® to a sold-out crowd at the DMAW Data Strategy Forum in Washington, DC. In the “Turning...

Read on.
May 08, 2018

How Programmatic Direct Mail® Fits into the Great Digital Duopoly and the Marketer’s Mix

By Celeste Giampetro and Tom Barbaro -- One benefit of working at a growing company like PebblePost is that we’re in the same position as many of our customers, a.k.a. marketers. We conduct the same...

Read on.
February 08, 2018

How to Use Direct Mail Marketing to Cut Through the Internet Noise

Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention. In this American...

Read on.