April 01, 2019

It’s a Brand New World with New Types of Brands

Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct...

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February 28, 2019

Saving the Planet (and Consumers’ Sanity) One Less Wasted Ad at a Time

Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer....

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February 07, 2019

Retargeting in the Real World, not on the Virtual Street Corner

I feel like I could start every post related to digital marketing by saying, “And another thing … .” Honestly, every time I think we’re about to turn the corner, I see the digital equivalent of a...

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February 05, 2019

A Fireside Chat with Walmart’s Anthony Soohoo

Each month, we invite thought leaders and industry experts to join our PebblePost Fireside Chat series to provide insight, offer advice, and share overall marketing best practices. We recently sat...

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January 17, 2019

Efficacy & Irony: How Digital Doesn’t Just Get it Wrong, But Perfectly Wrong

We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising. Digital is cheap. But as always, you get what you pay...

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December 05, 2018

The Best Way to Understand Omnichannel is to Work Backward

There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase...

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May 30, 2018

There’s a Matrix of Misperception along the Path to Purchase

You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality. The plot turns when the main character, Neo (played...

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April 25, 2018

Programmatic Direct Mail® Tips for Marketing to Millennials: Go With Their Flow

Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball.

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March 28, 2018

Five Key Things Financial Marketers Need to Know About Gen Z Now

(Via The Financial Brand) Financial marketers have a hard time wrapping their heads around Generation Z. Why is that? Well for starters, there’s no hard-and-fast definition of where the Millennial...

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December 20, 2017

Mixing Media is the Smart Shift for Travel in 2018

(Via PhocusWire) There was a shift felt across the travel industry when Booking.com announced in November that they would be more than doubling their investment in television advertising. Considering...

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