April 18, 2017

People-Based Marketing That Includes Actual People

It’s tempting to mock the trendy notion of “people-based marketing.” It sounds self-evident, like “water-based boating.” Seriously, if you’re not marketing to people, who are you marketing to?...

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February 03, 2017

What if Super Bowl Commercials Were Like Digital Ads?

Are you ready for some Big Game advertising? Millions everywhere will gather to watch not only the on-field rivalry but the battle among advertisers for winning commercial. PebblePost® CEO Lewis...

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January 17, 2017

Meet Me at the Corner of Art & Science

The U.S. Constitution is a remarkably prescient document. It’s also highly malleable. Imagine trying to run a 21st century company using a business plan drafted in 1787. But even with all the...

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April 27, 2016

Back to the Future: The Digital Marketer’s Return to Direct Mail

(Via Total Retail) Believe it or not, print as a medium is making a comeback, one that’s becoming increasingly necessary for any digital marketing campaign. Don’t agree? Take a look at the recent...

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