August 04, 2017

PebblePost’s Gersh: Only .01% of Digital Ads Result in Purchase

(Via Bloomberg Markets AM)  PebblePost CEO, Lewis Gersh sat down with Bloomberg's Pimm Fox and Lisa Abramowicz to discuss the rise of direct mail in a digital era. Lewis breaks down PebblePost's...

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August 03, 2017

How to Sleigh Your Holiday Goals This Season

The sun is out. The heat is rising. The drinks are cold, and the beach is calling. So, clearly it’s time to start planning for the holidays (?). With total sales expected to reach $917B this holiday...

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July 27, 2017

Unconventional Wisdom: How Programmatic Direct Mail® Reinvigorated an Ad Tech Vet

Confession: I never would have dreamed that direct mail would play a role in recharging my enthusiasm as a digital product guy. Direct mail just sounded so old and I was eager for something new....

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July 17, 2017

PebblePost CEO: Advertisers Have Stopped Giving Respect to Consumers

(Via ANA Magazine) Reaching consumers is a constant challenge for marketers and advertisers competing in an increasingly noisy marketplace. However, consumer reaction to digital marketing suggests...

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July 14, 2017

The 7 Rules of Respectful Marketing

Digital advertising is becoming more and more disrespectful. Brands need to realize that the consumer experience begins with marketing. When consumers feel harassed, they’ll start rebelling and stop...

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July 14, 2017

Via Retail Wire: Can Retailers Hope to Compete This Holiday Season With Standard Digital Marketing?

(Via Retail Wire) The good news for digital marketing this holiday season? Digital ad spend has surpassed TV ad spend, topping $72 billion in 2016. The bad news? For the most part, digital...

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July 11, 2017

[White Paper] Cut Through Digital Ad Clutter with Physical Impressions

Digital marketing has become a race to the bottom for marketers and consumers alike. As marketing tactics have become more aggressive and less effective, brands are pulling back on digital...

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May 24, 2017

How Consumers Really Feel About Ads... and What to Do About It

(Via Total Retail) Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with...

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April 18, 2017

People-Based Marketing That Includes Actual People

It’s tempting to mock the trendy notion of “people-based marketing.” It sounds self-evident, like “water-based boating.” Seriously, if you’re not marketing to people, who are you marketing to?...

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February 03, 2017

What if Super Bowl Commercials Were Like Digital Ads?

Are you ready for some Big Game advertising? Millions everywhere will gather to watch not only the on-field rivalry but the battle among advertisers for winning commercial. PebblePost® CEO Lewis...

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