October 25, 2017

In Digital, Lack of Oversight is a Major Blunder

We all know digital has great promise, but it also presents us with limitations. According to PebblePost CEO Lewis Gersh, one of the best arguments for improving oversight and reducing waste is that...

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April 27, 2016

Back to the Future: The Digital Marketer’s Return to Direct Mail

(Via Total Retail) Believe it or not, print as a medium is making a comeback, one that’s becoming increasingly necessary for any digital marketing campaign. Don’t agree? Take a look at the recent...

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January 12, 2016

Why You Need to Curb Your Obsession With Big Data

Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and...

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November 20, 2015

Why Mail Still Matters to Consumers

Things are made precious by their rarity. Fine art, first edition books, sports cars, and other memorabilia are valued for their uniqueness and for their impact on others. After all, isn't part of...

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October 15, 2015

How Brands (Should) Use Direct Mail

It never hurts to get a few big brands to help a startup navigate the product/market fit, especially for the startup’s CMO. Last week the PebblePost team had the chance to test the story of...

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October 03, 2015

Programmatic Direct Mail®: Direct Mail With Digital Control

Digital Marketing is celebrating a major milestone this year – it turns 20 years old. While there were some fits and starts in the early years, it has grown into a measurable, substantial medium that...

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