April 25, 2019

Dispelling a Bad Impression with Good Research

“Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.” —2001 study in The Review of General Psychology* No kidding. At PebblePost, inventors...

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April 18, 2019

Does Direct Mail or Email Deliver Greater Results for Retailers?

(Via Retail Wire) Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made...

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April 16, 2019

There's No Place Like Home

(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world. The home is where we feel most comfortable, a...

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April 01, 2019

It’s a Brand New World with New Types of Brands

Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct...

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February 28, 2019

Saving the Planet (and Consumers’ Sanity) One Less Wasted Ad at a Time

Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer....

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February 20, 2019

Nearly 90% of Purchase Decisions and Discussions are Made at Home, According to New PebblePost Consumer Study

‘Home is at the Heart of Commerce Marketing’ Research Offers Brands Key Path to Purchase Insights, Reinforces Value of Integrated Digital and Direct Mail Marketing New York, NY - February 20, 2019 -...

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November 16, 2018

Enjoying A Fireside Chat With A True "Change Maker"

As part of our PebblePost Fireside Chat series, we sat down with Amy Radin, author of “The Change Maker’s Playbook”, to learn more about delivering value through innovation. She shared her...

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October 23, 2018

5 Trends to Help Auto Marketers Navigate the Path to Purchase

The auto path to purchase can be a long and winding road. After all, major financial decisions take time. It’s important for auto marketers to understand the complexities of the shopping journey and...

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October 19, 2018

The Sears Obituary (And Why It Shouldn’t Have Come to This)

Sears, the legacy retail giant best known for its iconic catalog, has effectively passed away, having filed for Chapter 11 bankruptcy protection after a prolonged battle to stay relevant. The company...

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September 06, 2018

5 Consumer Trends to Guide Your Holiday Strategy

Summer is over. Time to trade our pool floats for Pumpkin Spice Lattes as we prepare for the most wonderful time of the year. It’s the season for splurging—and with holiday sales reaching nearly $692...

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