April 04, 2019

At Last! A Marketing Conference with a Homey Touch

I can’t imagine a less auspicious arrival than the one I made in Austin, Texas, for the recent MediaPost Brand Insider Summit. I was fried, having come directly from the Shoptalk retail conference in...

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April 01, 2019

It’s a Brand New World with New Types of Brands

Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct...

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