August 21, 2017

Physical Meets Digital in the Future of Retail

(Via DMN) At this year's eTail East conference held in Boston's Back Bay, it was clear that data-driven retail is in the process of taking a huge leap beyond eCommerce. From all sides, the message...

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August 03, 2017

How to Sleigh Your Holiday Goals This Season

The sun is out. The heat is rising. The drinks are cold, and the beach is calling. So, clearly it’s time to start planning for the holidays (?). With total sales expected to reach $917B this holiday...

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February 08, 2017

Saving the Sale: New Ideas for Averting Cart Abandonment

(Via RetailDive) Retailers lose trillions of dollars each year to the scourge of abandoned online shopping carts. But new weapons are helping merchants turn lost sales into wins....

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January 06, 2017

Data Privacy: Picking the Lock on Pandora's Box

Data privacy is a perennial concern for digital marketers. With the recent FTC complaint against Genesis Toys, PebblePost® CEO Lewis Gersh's 2016 prediction has come true — “the odds-on favorite for...

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December 09, 2016

Second Time's the Charm

Feeling the labor pains of Q4? For many online retailers, the last quarter of the year is akin to childbirth: pain mixed with euphoria then depression and anxiety. That digital marketing blitz gave...

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December 07, 2016

World of Watches Clocks in 59% Response Rate with Programmatic Direct Mail®

(Via Retail TouchPoints)  World of Watches wanted to influence its customers without getting lost in the noise of digital. Partnering with PebblePost, the brand leveraged Programmatic Direct Mail® to...

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October 03, 2016

User Experience Crucial to Conversion This Holiday Season

(A Q&A with PebblePost via PMX Agency) "We’re officially into the fall season, and brands are now laser-focused on strategies to drive increases in customers and revenue throughout Holiday 2016. As...

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