September 14, 2017

Are "Loyal Customers" Giving You a False Sense of Security?

A repeat customer is not the same as a loyal customer. Just because someone is in your CRM system doesn’t mean they will buy from you again. Retailers need to recognize this — particularly during the...

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December 09, 2016

Second Time's the Charm

Feeling the labor pains of Q4? For many online retailers, the last quarter of the year is akin to childbirth: pain mixed with euphoria then depression and anxiety. That digital marketing blitz gave...

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October 03, 2016

User Experience Crucial to Conversion This Holiday Season

(A Q&A with PebblePost via PMX Agency) "We’re officially into the fall season, and brands are now laser-focused on strategies to drive increases in customers and revenue throughout Holiday 2016. As...

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