The auto path to purchase can be a long and winding road. After all, major financial decisions take time. It’s important for auto marketers to understand the complexities of the shopping journey and...
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October 23, 2018
September 06, 2018
By PebblePost
Tags holiday season consumer trends Article programmatic direct mail direct mail personalization
Summer is over. Time to trade our pool floats for Pumpkin Spice Lattes as we prepare for the most wonderful time of the year. It’s the season for splurging—and with holiday sales reaching nearly $692...
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July 17, 2018
Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had...
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October 03, 2017
Q4 is the most wonderful time of the year — and PebblePost is getting into the holiday spirit. We’ve already shared a few tips to help marketers sleigh their holiday goals. Now, let us help make your...
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September 28, 2017
The holiday season is fast approaching, and this year, PebblePost CEO Lewis Gersh warns retail marketers not to put too many eggs in the digital basket. To stand out from the crowd and beat the...
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August 24, 2017
By PebblePost
Tags holiday season consumers Article Programmatic Postcard Programmatic Catalog programmatic direct mail
To help marketers prepare for the 2017 holiday rush, PebblePost surveyed holiday shoppers to better understand their advertising expectations and preferences during the #1 shopping season of the...
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August 08, 2017
By Tommy DeLuca and John Schellman — Holiday marketing success in the 21st century requires fresh ideas. Old chestnuts won’t cut it (even if they are roasting on an open fire). Here are six steps to...
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August 03, 2017
By PebblePost
Tags Article programmatic direct mail ecommerce digital marketing holiday season Programmatic Catalog
The sun is out. The heat is rising. The drinks are cold, and the beach is calling. So, clearly it’s time to start planning for the holidays (?). With total sales expected to reach $917B this holiday...
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July 14, 2017
(Via Retail Wire) The good news for digital marketing this holiday season? Digital ad spend has surpassed TV ad spend, topping $72 billion in 2016. The bad news? For the most part, digital...
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