February 08, 2018

How to Use Direct Mail Marketing to Cut Through the Internet Noise

Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention. In this American...

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February 02, 2018

We’ve Got Omnichannel All Wrong

For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which...

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December 18, 2017

The 2018 Ad Tech Predictions You Didn’t Expect to See

Every new year brings new resolutions, new opportunities, and new expectations. But despite a lot of positive predictions about the future of the industry, PebblePost CEO, Lewis Gersh, warns that we...

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November 27, 2017

How I Raised $55 Million Without a Pitch Deck

According to PebblePost CEO, Lewis Gersh, you don’t need a pitch deck for a pitch meeting. It’s not the slides that make the sale. What you really need is a truly innovative idea, no laptop required....

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October 25, 2017

In Digital, Lack of Oversight is a Major Blunder

We all know digital has great promise, but it also presents us with limitations. According to PebblePost CEO Lewis Gersh, one of the best arguments for improving oversight and reducing waste is that...

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October 16, 2017

13 Ways to Show Your Coworkers a Little Respect

“Respect is a right, not a privilege.” This is one of our four core values at PebblePost. In fact, our company invented the Programmatic Direct Mail® solution to bring respect back to conversations...

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September 28, 2017

Want to Win More Sales This Holiday Season? Don’t Bet the Farm on Digital

The holiday season is fast approaching, and this year, PebblePost CEO Lewis Gersh warns retail marketers not to put too many eggs in the digital basket. To stand out from the crowd and beat the...

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August 04, 2017

PebblePost’s Gersh: Only .01% of Digital Ads Result in Purchase

(Via Bloomberg Markets AM)  PebblePost CEO, Lewis Gersh sat down with Bloomberg's Pimm Fox and Lisa Abramowicz to discuss the rise of direct mail in a digital era. Lewis breaks down PebblePost's...

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July 14, 2017

The 7 Rules of Respectful Marketing

Digital advertising is becoming more and more disrespectful. Brands need to realize that the consumer experience begins with marketing. When consumers feel harassed, they’ll start rebelling and stop...

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May 04, 2017

Get to Know a Real Digital Marketing Dynamo: Elke Wong

(Via the NativeSociety) PebblePost rockstar and VP Customer Success, Elke Wong, shares her story in this edition of the NativeSociety's "NativeAdvantage". The NativeSociety is an online platform that...

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