October 25, 2017

In Digital, Lack of Oversight is a Major Blunder

We all know digital has great promise, but it also presents us with limitations. According to PebblePost CEO Lewis Gersh, one of the best arguments for improving oversight and reducing waste is that...

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October 16, 2017

13 Ways to Show Your Coworkers a Little Respect

“Respect is a right, not a privilege.” This is one of our four core values at PebblePost. In fact, our company invented the Programmatic Direct Mail® solution to bring respect back to conversations...

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September 28, 2017

Want to Win More Sales This Holiday Season? Don’t Bet the Farm on Digital

The holiday season is fast approaching, and this year, PebblePost CEO Lewis Gersh warns retail marketers not to put too many eggs in the digital basket. To stand out from the crowd and beat the...

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August 04, 2017

PebblePost’s Gersh: Only .01% of Digital Ads Result in Purchase

(Via Bloomberg Markets AM)  PebblePost CEO, Lewis Gersh sat down with Bloomberg's Pimm Fox and Lisa Abramowicz to discuss the rise of direct mail in a digital era. Lewis breaks down PebblePost's...

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July 14, 2017

The 7 Rules of Respectful Marketing

Digital advertising is becoming more and more disrespectful. Brands need to realize that the consumer experience begins with marketing. When consumers feel harassed, they’ll start rebelling and stop...

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May 04, 2017

Get to Know a Real Digital Marketing Dynamo: Elke Wong

(Via the NativeSociety) PebblePost rockstar and VP Customer Success, Elke Wong, shares her story in this edition of the NativeSociety's "NativeAdvantage". The NativeSociety is an online platform that...

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April 28, 2017

Lynn Wunderman, Are You Grateful for Digital?

Today’s marketers have access to so much data, but are they using effectively? According to seasoned marketing professional, Lynn Wunderman, the answer is no....

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March 31, 2017

Are You Grateful for Digital?

Have marketers lost their manners? Sometimes it certainly feels that way! As consumers, we are constantly being bombarded by digital ads, to the point where it can become hard to focus with all the...

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March 23, 2017

Via Forbes: Thought Leadership Spotlight With Lewis Gersh

(Via Forbes)  In this thought leadership spotlight, our CEO, Lewis Gersh, speaks to Forbes about his vision for Programmatic Direct Mail® and the proven effectiveness of tangible media. ...

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March 21, 2017

Marita Scarfi: "If I Knew Then..."

(Via Crain’s) Sometimes, in order to succeed, we first need to fail. In this edition of Crain’s “If I Knew Then…” series, our own CFO, Marita Scarfi, discusses her past mistakes — and the lessons...

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