April 18, 2019

Does Direct Mail or Email Deliver Greater Results for Retailers?

(Via Retail Wire) Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made...

Read on.
April 16, 2019

There's No Place Like Home

(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world. The home is where we feel most comfortable, a...

Read on.
December 05, 2018

The Best Way to Understand Omnichannel is to Work Backward

There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase...

Read on.
August 06, 2018

Take Note: 2018 Back-to-School Insights and Trends

PebblePost surveyed back-to-school shoppers to better understand their ad expectations and preferences during retail's second biggest spending event of the year. Find out when and where they plan to...

Read on.
February 08, 2018

How to Use Direct Mail Marketing to Cut Through the Internet Noise

Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention. In this American...

Read on.
February 02, 2018

We’ve Got Omnichannel All Wrong

For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which...

Read on.
December 18, 2017

The 2018 Ad Tech Predictions You Didn’t Expect to See

Every new year brings new resolutions, new opportunities, and new expectations. But despite a lot of positive predictions about the future of the industry, PebblePost CEO, Lewis Gersh, warns that we...

Read on.
November 27, 2017

How I Raised $55 Million Without a Pitch Deck

According to PebblePost CEO, Lewis Gersh, you don’t need a pitch deck for a pitch meeting. It’s not the slides that make the sale. What you really need is a truly innovative idea, no laptop required....

Read on.
October 25, 2017

In Digital, Lack of Oversight is a Major Blunder

We all know digital has great promise, but it also presents us with limitations. According to PebblePost CEO Lewis Gersh, one of the best arguments for improving oversight and reducing waste is that...

Read on.
October 16, 2017

13 Ways to Show Your Coworkers a Little Respect

“Respect is a right, not a privilege.” This is one of our four core values at PebblePost. In fact, our company invented the Programmatic Direct Mail® solution to bring respect back to conversations...

Read on.