October 31, 2017

Enough Tricks, Marketers: Let's Focus on Treats

As consumers, every day now feels like Halloween. We approach each transaction like an apprehensive trick-or-treater hoping that our reward for ringing the next doorbell will be a full-size chocolate...

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October 13, 2017

TechBytes with Adam Solomon, Chief Product Officer, PebblePost

(Via MarTechSeries) In July this year, programmatic direct mail platform PebblePost raised $47 million. We spoke to Adam Solomon, Chief Product Officer at PebblePost, to understand how the new...

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July 25, 2017

Are You Grateful for Digital, Ben Plomion?

Over the past few months, I’ve asked several marketing leaders if they’re grateful for digital. This time, I thought it would be interesting to get the perspective of a hands-on CMO. Ben Plomion of...

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June 27, 2017

David Bell, Are You Grateful for Digital?

David Bell was elected to the Advertising Hall of Fame in 2007. With leadership and advisory roles at companies like Google, AOL and Bozell (to name a few) peppering his resume, he knows a thing or...

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June 15, 2017

Step Aside, Specialist: Return Of The Marketing Generalist

(Via CMO.com) Over the past decade or so, marketing has become ultra-specialized. Everyone in every marketing department seems to be dedicated to one particular channel or task. Job titles like...

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June 01, 2016

PebblePost® Appoints Former Hearst, Time Inc. Exec Adam Solomon as VP Product and Retail Merchandise Leader Loree Lash-Valencia as VP Sales

NEW YORK – June 1, 2016 – PebblePost, Inc., the inventor of the Programmatic Direct Mail® platform, today announced it has appointed Adam Solomon as VP Product and Loree Lash-Valencia as VP Sales. In...

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November 20, 2015

Why Mail Still Matters to Consumers

Things are made precious by their rarity. Fine art, first edition books, sports cars, and other memorabilia are valued for their uniqueness and for their impact on others. After all, isn't part of...

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