June 20, 2018

How to Close the Deal with Programmatic Direct Mail®

One of the things we’ve learned at PebblePost is that there’s no single pathway to marketing success. There are recombinant strategies that you can bundle in order to achieve your specific goals as...

Read on.
June 11, 2018

CMOs Are the Most Versatile (Yet Underappreciated) C-Suite Executives

My recent experience at the Global Retail Marketing Association (GRMA) C-Suite Executive Leadership Forum was both humbling and inspiring — inspiring because I spent a lot of time with the most...

Read on.
May 21, 2018

5 Minutes of Video on the Advantages of Programmatic Direct Mail®

PebblePost Chief Product Officer Adam Solomon spoke recently about the advantages of Programmatic Direct Mail® to a sold-out crowd at the DMAW Data Strategy Forum in Washington, DC. In the “Turning...

Read on.
February 08, 2018

How to Use Direct Mail Marketing to Cut Through the Internet Noise

Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention. In this American...

Read on.
February 02, 2018

We’ve Got Omnichannel All Wrong

For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which...

Read on.
October 31, 2017

Enough Tricks, Marketers: Let's Focus on Treats

As consumers, every day now feels like Halloween. We approach each transaction like an apprehensive trick-or-treater hoping that our reward for ringing the next doorbell will be a full-size chocolate...

Read on.
October 13, 2017

TechBytes with Adam Solomon, Chief Product Officer, PebblePost

(Via MarTechSeries) In July this year, Programmatic Direct Mail platform PebblePost raised $47 million. We spoke to Adam Solomon, Chief Product Officer at PebblePost, to understand how the new...

Read on.
July 25, 2017

Are You Grateful for Digital, Ben Plomion?

Over the past few months, I’ve asked several marketing leaders if they’re grateful for digital. This time, I thought it would be interesting to get the perspective of a hands-on CMO. Ben Plomion of...

Read on.
June 27, 2017

David Bell, Are You Grateful for Digital?

David Bell was elected to the Advertising Hall of Fame in 2007. With leadership and advisory roles at companies like Google, AOL and Bozell (to name a few) peppering his resume, he knows a thing or...

Read on.
June 15, 2017

Step Aside, Specialist: Return Of The Marketing Generalist

(Via CMO.com) Over the past decade or so, marketing has become ultra-specialized. Everyone in every marketing department seems to be dedicated to one particular channel or task. Job titles like...

Read on.

PebblePost Engineering
Blog content created for engineers

README

Subscribe

Recent Posts