Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball....
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April 25, 2018
March 28, 2018
Tags digital marketing Article Millennials programmatic direct mail loyalty Financial Services Generation Z
(Via The Financial Brand) Financial marketers have a hard time wrapping their heads around Generation Z. Why is that? Well for starters, there’s no hard-and-fast definition of where the Millennial...
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August 22, 2017
(Via ANA) For years many advertisers have been using the terms "millennial marketing" and "youth marketing" almost interchangeably, forgetting the fact that the oldest of the millennial demographic...
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May 08, 2017
(Via MarTech Series) Everyone seems obsessed with marketing to Millennials these days, and it’s certainly no easy feat to do so. Millennials not only have very different priorities than preceding...
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