December 19, 2018

Higher Accountability in an Omnichannel World

If there’s such a thing as nirvana for PebblePost, it would look a lot like this year’s &Then conference in Las Vegas. 80% of the conference focused on the fusion of big data to solve two key issues...

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December 05, 2018

The Best Way to Understand Omnichannel is to Work Backward

There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase...

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October 19, 2018

The Sears Obituary (And Why It Shouldn’t Have Come to This)

Sears, the legacy retail giant best known for its iconic catalog, has effectively passed away, having filed for Chapter 11 bankruptcy protection after a prolonged battle to stay relevant. The company...

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May 21, 2018

5 Minutes of Video on the Advantages of Programmatic Direct Mail®

PebblePost Chief Product Officer Adam Solomon spoke recently about the advantages of Programmatic Direct Mail® to a sold-out crowd at the DMAW Data Strategy Forum in Washington, DC. In the “Turning...

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February 02, 2018

We’ve Got Omnichannel All Wrong

For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which...

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December 07, 2016

World of Watches Clocks in 59% Response Rate with Programmatic Direct Mail®

(Via Retail TouchPoints)  World of Watches wanted to influence its customers without getting lost in the noise of digital. Partnering with PebblePost, the brand leveraged Programmatic Direct Mail® to...

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November 14, 2016

A Six-Pack of Predictions for Martech

As we close a momentous week in a turbulent 2016, our CEO and Marketing Land Columnist Lewis Gersh predicts what the coming year may hold in Martech. Read here about scandals, social, reality,...

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October 14, 2016

The Rise of the Programmatic Super Channel

It's easy to tie ourselves into knots over terminology when debating omnichannel versus multichannel. Our CEO and Marketing Land Columnist Lewis Gersh advises marketers to worry less about semantics...

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October 03, 2016

User Experience Crucial to Conversion This Holiday Season

(A Q&A with PebblePost via PMX Agency) "We’re officially into the fall season, and brands are now laser-focused on strategies to drive increases in customers and revenue throughout Holiday 2016. As...

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