May 30, 2018

There’s a Matrix of Misperception along the Path to Purchase

You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality. The plot turns when the main character, Neo (played...

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May 21, 2018

5 Minutes of Video on the Advantages of Programmatic Direct Mail®

PebblePost Chief Product Officer Adam Solomon spoke recently about the advantages of Programmatic Direct Mail® to a sold-out crowd at the DMAW Data Strategy Forum in Washington, DC. In the “Turning...

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February 08, 2018

How to Use Direct Mail Marketing to Cut Through the Internet Noise

Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention. In this American...

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November 09, 2017

Getting to Know: “Dr. J” Hongyan, Senior Director, Data Science at PebblePost

Your nickname is “Dr. J.” How did you get it? When I joined my first startup, a nice colleague said to me, “We can’t remember your name and it’s hard to pronounce. Can we give you a nickname?” I’m...

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September 14, 2017

Are "Loyal Customers" Giving You a False Sense of Security?

A repeat customer is not the same as a loyal customer. Just because someone is in your CRM system doesn’t mean they will buy from you again. Retailers need to recognize this — particularly during the...

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September 13, 2017

Digitally Reactive Mail – The Brains of Programmatic Meet the Beauty of Tangible Media

(Via TNOOZ) As a travel marketer in 2017, part of your job is spotting future trends and ensuring that you are leveraging the best new solutions to stay competitive. It’s what travel marketers have...

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August 25, 2017

Why Data-Driven Retailers Are Learning To Love Direct Mail

(Via AdExchanger) As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts....

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August 15, 2017

PebblePost Appoints BuzzFeed President Greg Coleman to Board of Directors

Company also names Geoff Dodge to Chief Growth Officer and Fergus Mellon to General Manager, European Market Strategy...

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August 04, 2017

PebblePost’s Gersh: Only .01% of Digital Ads Result in Purchase

(Via Bloomberg Markets AM)  PebblePost CEO, Lewis Gersh sat down with Bloomberg's Pimm Fox and Lisa Abramowicz to discuss the rise of direct mail in a digital era. Lewis breaks down PebblePost's...

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July 20, 2017

PebblePost Closes Series B Equity and Debt Totaling $47 Million

New York, NY -- July 20, 2017 -- PebblePost®, the inventor of the Programmatic Direct Mail® solution, today announces that it has secured a total of $47 million in Series B round equity and debt...

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