April 25, 2018

Programmatic Direct Mail® Tips for Marketing to Millennials: Go With Their Flow

Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball....

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April 10, 2018

Programmatic Direct Mail® Is Setting the Pace on Accountability and Brand Safety

Last year might go down as the year when brands finally had their “Network” moment for digital marketing. From Mark Pritchard’s epic takedown in January to a series of eMarketer podcasts in the fall,...

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March 28, 2018

Five Key Things Financial Marketers Need to Know About Gen Z Now

(Via The Financial Brand) Financial marketers have a hard time wrapping their heads around Generation Z. Why is that? Well for starters, there’s no hard-and-fast definition of where the Millennial...

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January 30, 2018

PebblePost Names Rich Flynn VP Sales, Automotive

PebblePost, the inventor of Programmatic Direct Mail®, has announced the addition of veteran media salesperson Rich Flynn as VP Sales, Automotive. “Rich is a master at understanding the customer and...

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January 24, 2018

PebblePost Promotes Jacquelyn Goldberg to VP Sales, Financial Services

Jacquelyn Goldberg, PebblePost’s first Director of Sales, has been named the company’s VP Sales, Financial Services. “Jacquelyn was employee number six at PebblePost and has played an integral role...

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November 17, 2017

Programmatic Direct Mail Delivers Increased ROAS for Dermstore

(Via Total Retail) Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent...

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October 13, 2017

TechBytes with Adam Solomon, Chief Product Officer, PebblePost

(Via MarTechSeries) In July this year, Programmatic Direct Mail platform PebblePost raised $47 million. We spoke to Adam Solomon, Chief Product Officer at PebblePost, to understand how the new...

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October 03, 2017

Ring in [and Sing in] the Holiday Season

Q4 is the most wonderful time of the year — and PebblePost is getting into the holiday spirit. We’ve already shared a few tips to help marketers sleigh their holiday goals. Now, let us help make your...

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August 24, 2017

What Consumers Want: Top 3 Holiday Wishes

To help marketers prepare for the 2017 holiday rush, PebblePost surveyed holiday shoppers to better understand their advertising expectations and preferences during the #1 shopping season of the...

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August 22, 2017

The Misunderstood Millennial:  What Brands Are Getting Wrong About the Older Half of the Millennial Generation

(Via ANA) For years many advertisers have been using the terms "millennial marketing" and "youth marketing" almost interchangeably, forgetting the fact that the oldest of the millennial demographic...

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