September 06, 2018

5 Consumer Trends to Guide Your Holiday Strategy

Summer is over. Time to trade our pool floats for Pumpkin Spice Lattes as we prepare for the most wonderful time of the year. It’s the season for splurging—and with holiday sales reaching nearly $692...

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August 24, 2018

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail®

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company’s leadership position New York -  August 24, 2018 - PebblePost, the creator of Programmatic Direct...

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July 17, 2018

Toys R an Obvious Direct Marketing Target for Amazon This Holiday Season

Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had...

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June 20, 2018

How to Close the Deal with Programmatic Direct Mail®

One of the things we’ve learned at PebblePost is that there’s no single pathway to marketing success. There are recombinant strategies that you can bundle in order to achieve your specific goals as...

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June 13, 2018

The Benefits of “Always On” vs “Pulse” Programmatic Direct Mail® Campaigns

If you missed part one of our series on becoming a more effective digital marketer through Programmatic Direct Mail®, you can check it out here. In our last installment, we discussed acquisition and...

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June 06, 2018

Customer Retention or Acquisition? Programmatic Direct Mail® Works for Both

One of the biggest challenges in digital marketing is grasping its abstract nature. If you have a brick-and-mortar business, you know who your regular customers are because you meet them...

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May 30, 2018

There’s a Matrix of Misperception along the Path to Purchase

You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality. The plot turns when the main character, Neo (played...

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May 21, 2018

5 Minutes of Video on the Advantages of Programmatic Direct Mail®

PebblePost Chief Product Officer Adam Solomon spoke recently about the advantages of Programmatic Direct Mail® to a sold-out crowd at the DMAW Data Strategy Forum in Washington, DC. In the “Turning...

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May 08, 2018

How Programmatic Direct Mail® Fits into the Great Digital Duopoly and the Marketer’s Mix

By Celeste Giampetro and Tom Barbaro -- One benefit of working at a growing company like PebblePost is that we’re in the same position as many of our customers, a.k.a. marketers. We conduct the same...

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April 25, 2018

Programmatic Direct Mail® Tips for Marketing to Millennials: Go With Their Flow

Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball....

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