April 25, 2019

Dispelling a Bad Impression with Good Research

“Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.” —2001 study in The Review of General Psychology* No kidding. At PebblePost, inventors...

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April 18, 2019

Does Direct Mail or Email Deliver Greater Results for Retailers?

(Via Retail Wire) Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made...

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April 16, 2019

There's No Place Like Home

(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world. The home is where we feel most comfortable, a...

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February 20, 2019

Nearly 90% of Purchase Decisions and Discussions are Made at Home, According to New PebblePost Consumer Study

‘Home is at the Heart of Commerce Marketing’ Research Offers Brands Key Path to Purchase Insights, Reinforces Value of Integrated Digital and Direct Mail Marketing New York, NY - February 20, 2019 -...

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