(Via Total Retail) With the back-to-school season upon us, retailers are struggling to stand out in the digital world. It’s getting harder for brands to differentiate themselves without being...
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August 16, 2017
July 17, 2017
(Via ANA Magazine) Reaching consumers is a constant challenge for marketers and advertisers competing in an increasingly noisy marketplace. However, consumer reaction to digital marketing suggests...
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July 14, 2017
Digital advertising is becoming more and more disrespectful. Brands need to realize that the consumer experience begins with marketing. When consumers feel harassed, they’ll start rebelling and stop...
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June 27, 2017
David Bell was elected to the Advertising Hall of Fame in 2007. With leadership and advisory roles at companies like Google, AOL and Bozell (to name a few) peppering his resume, he knows a thing or...
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May 24, 2017
(Via Total Retail) Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with...
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