We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising. Digital is cheap. But as always, you get what you pay...
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January 17, 2019
April 25, 2018
Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball....
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March 01, 2018
(Via PhocusWire) The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools, but planning a vacation is not just scientific, it is emotional,...
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December 18, 2017
Every new year brings new resolutions, new opportunities, and new expectations. But despite a lot of positive predictions about the future of the industry, PebblePost CEO, Lewis Gersh, warns that we...
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October 16, 2017
“Respect is a right, not a privilege.” This is one of our four core values at PebblePost. In fact, our company invented the Programmatic Direct Mail® solution to bring respect back to conversations...
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October 03, 2017
Q4 is the most wonderful time of the year — and PebblePost is getting into the holiday spirit. We’ve already shared a few tips to help marketers sleigh their holiday goals. Now, let us help make your...
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August 16, 2017
(Via Total Retail) With the back-to-school season upon us, retailers are struggling to stand out in the digital world. It’s getting harder for brands to differentiate themselves without being...
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July 17, 2017
(Via ANA Magazine) Reaching consumers is a constant challenge for marketers and advertisers competing in an increasingly noisy marketplace. However, consumer reaction to digital marketing suggests...
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July 14, 2017
Digital advertising is becoming more and more disrespectful. Brands need to realize that the consumer experience begins with marketing. When consumers feel harassed, they’ll start rebelling and stop...
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June 27, 2017
David Bell was elected to the Advertising Hall of Fame in 2007. With leadership and advisory roles at companies like Google, AOL and Bozell (to name a few) peppering his resume, he knows a thing or...
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