February 07, 2019

Retargeting in the Real World, not on the Virtual Street Corner

I feel like I could start every post related to digital marketing by saying, “And another thing … .” Honestly, every time I think we’re about to turn the corner, I see the digital equivalent of a...

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January 17, 2019

Efficacy & Irony: How Digital Doesn’t Just Get it Wrong, But Perfectly Wrong

We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising. Digital is cheap. But as always, you get what you pay...

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September 04, 2018

Digitally Reactive Direct Mail Takes Retargeting to the Next Level

(Via Dealer Marketing)   Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing became more effective over...

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June 20, 2018

How to Close the Deal with Programmatic Direct Mail®

One of the things we’ve learned at PebblePost is that there’s no single pathway to marketing success. There are recombinant strategies that you can bundle in order to achieve your specific goals as...

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May 24, 2017

How Consumers Really Feel About Ads... and What to Do About It

(Via Total Retail) Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with...

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